Wednesday, May 20, 2009

What is Sandbox

What is Sandbox

What is Sandbox?
Sandbox is an online platform that allows anyone to connect with friends and share blog posts, photos and videos. Apart from this, Sandbox is also an online content store where you can buy music and games. So what sets it apart from other social networks? Sandbox is also locally developed and thus there is a continuous stream of offline fulfillment through giveaways, raffles and prizes.

In other words, Sandbox is in the business of building communities because not only is there interaction between your friends, there is also conversation between the developers and the users. In marketing terms, it isn't just horizontal exchanges between consumers, but also vertically, where the product talks back and gives value to insights and suggestions from the community -- alongside promotions and giveaways!

If you aren't in Sandbox yet, I encourage you to join! I personally think the Sandbox experience will differ from one person to another. It's no secret that I've been trying to complete my certification course for open water diving and lo and behold even with the multitude of conversations going on with the blogs, I discovered bloggers who were into diving through Sandbox, of all things! Divers usually brag with a profile photo underwater with your gear -- since Sandbox aligns several profiles together in a tight space, it is easy to determine the most recent users who viewed your post. Benj dives. And so does Angel.

So that was my experience. And Benj was telling me that he'd been inviting people over Plurk for so long -- good thing those items were on record on the network!

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