Tuesday, November 24, 2009

Breaking Dawn The Movie


Have no fear, Twilighters! Rob Pattinson and the rest of the gang will be shooting all four movies to complete the mega-popular series.Twilight fans can now breathe a sigh of relief as The Twilight Saga: Breaking Dawn has been green-lit by Summit Entertainment!

According to sources, the fourth and final story in Stephanie Meyer’s series will be released in two parts and production will once again take place in Portland, Oregon. In addition a new production company, Sunswept Entertainment, has been brought in for Breaking Dawn, which is due to start shooting in September 2010.

Creator of Sunswept Entertainment, Karen Rosenfelt will produce, Rosenfelt also served as Producer on “Twilight” and “The Twilight Saga: New Moon“. A director has not yet been attached to the project.

According to sources there will likely be heavy censoring of Breaking Dawn’s explicit sex and birth scenes in order to avoid an ‘R’ rating. Although Summit have not confirmed that the film will be shot in two parts, author Stephanie Meyer has stated:

“It would have to be made into multiple movies because it’s hard to imagine it fitting into ninety minutes”.
Fans have recently shown concern over the fate of the movie, which was the only part of the series not to have a confirmed production schedule. The second film in the series, “TheTwilight Saga: New Moon” is now showing in theatres and the third story in the series, “ The Twilight Saga: Eclipse” is currently in production in Vancouver.
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Monday, November 23, 2009

Pushcart educator named CNN Hero of the Year


Efren Peñaflorida, who started a "pushcart classroom" in the Philippines to bring education to poor children as an alternative to gang membership, has been named the 2009 CNN Hero of the Year.

CNN's Anderson Cooper revealed Peñaflorida's selection at the conclusion of the third-annual "CNN Heroes: An All-Star Tribute" at the Kodak Theatre in Hollywood on Saturday night.

The gala event, taped before an audience of 3,000 at the Kodak Theatre, premieres on Thanksgiving, November 26, at 9 p.m. ET/PT on the global networks of CNN.

The broadcast, which honors the top 10 CNN Heroes of 2009, features performances by Grammy Award-winning artist Carrie Underwood, R&B crooner Maxwell and British pop sensation Leona Lewis.

Peñaflorida, who will receive $100,000 to continue his work with the Dynamic Teen Company, was selected after seven weeks of online voting at CNN.com. More than 2.75 million votes were cast.

"Our planet is filled with heroes, young and old, rich and poor, man, woman of different colors, shapes and sizes. We are one great tapestry," Peñaflorida said upon accepting the honor. "Each person has a hidden hero within, you just have to look inside you and search it in your heart, and be the hero to the next one in need.

"So to each and every person inside in this theater and for those who are watching at home, the hero in you is waiting to be unleashed. Serve, serve well, serve others above yourself and be happy to serve. As I always tell to my co-volunteers ... you are the change that you dream as I am the change that I dream and collectively we are the change that this world needs to be."

This record number of nominations is further evidence of the momentum CNN Heroes has built in just a few short years," said Jim Walton, president of CNN Worldwide."Viewers have been engaged by these stories of inspiration and accomplishment beyond our expectations. It is truly an honor to be able to introduce the CNN Heroes to our global audience every year." Again this year, producer/director Joel Gallen served as executive producer of "CNN Heroes: An All-Star Tribute." Among his credits, Gallen produced telethon events supporting victims of the September 11 terrorist attacks and Hurricane Katrina, winning an Emmy Award and a Peabody Award for "America: A Tribute to Heroes."

Read more about his beginnings here
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Sunday, November 22, 2009

The Importance of Sleep in Babies


All living creatures need sleep. Sleeping gives people and all living creatures the time for the body to recuperate and regenerate.  Human babies need a full eight hours of sleep and naps in between. The body uses sleep as a way to regenerate cells and refresh the brain and overall aids in the development of our body, mind, and health. During our sleep, the human body can regenerate hair follicles, fingernails, toenails and even the outer covering of the skin. This happens because of the automatic pilot that is built into our bodies. People tend to think that the body

only needs to recharge spent energy on the day's work but in truth the body works the regeneration cycle much faster when the brain does not control much action.Babies therefore need their sleeping time to develop muscles, limbs, and skeletal structure. In order to achieve a good night's sleep for your baby, it is important that your baby have comfortable and inviting bedding. The secret to a good bed is one that feels just right. Beds that are to big may make your little one feel insecure. Your baby's bed should be cozy and offer security for them to get a good night sleep. Selecting the proper bedding should also be a concern. The bedding should be easy to touch and feel cozy. Bedding that is to stiff or even to fluffy decreases your baby's comfort level and therefore reduces his/her sleep time. We would want our babies to enjoy their beds and consider it a place of security.



Try to make your baby's sleeping experience a pleasant one. Bedding should be inviting to the eye. There are so many wonderful patterns and fabrics on the market today that choosing the right bedding should not be to difficult. Remember that your baby needs enough rest to stimulate his/her growth and development and when this is achieved, your baby can reach his full potential.


As a new mom, there is nothing more comforting than watching your baby peacefully drift off to dreamland.
But moms, here is yet another reason your child´s sleep is important. Because after all, sleep is more than just rest for your baby. Did you know that sleep fuels your baby´s growth? Growth requires several hormones to stimulate your baby´s organs, muscles and bones. Key is a protein hormone called the “growth hormone”.

Several factors affect the production of growth hormones, including nutrition, stress and exercise. But in babies, the most important factor is sleep. Although growth hormones are released throughout the day, for babies, the most intense period of release is shortly after the beginning of deep sleep. So moms, the better the quality of your baby´s sleep, the more growth hormones are released!
Moms, did you also know that growth hormones are most hard working in babies?

In fact, in the first year of life, growth hormones are actively working at 3 times the normal rate. So when you encourage good sleep in your baby, you are not only helping your baby establish beneficial lifelong habits, you are also giving her the best start in life!
 Below are some general guidelines as to how many hours of sleep the average child requires at various ages.











If your baby´s sleep pattern is within or close to this general framework, then you can rest easy knowing your baby rests easy.

If not, then don´t worry. There are numerous ways you can help to “sleep-train” your baby to make sure she gets the sleep that she needs. By improving the quality of sleep, your baby will be able to fall asleep faster and experience a significant decrease in night time awakenings.




Set the tone of your bedtime routine with a nice warm bath or even a simple ´punas´ with JOHNSON´S® Baby Bedtime Bath. The warmth of the water, coupled with your gentle, lathering touch will soothe baby, while giving you a moment of light play. Once you´ve established this as a regular nighttime routine, the bath will signal your baby that she´s on her way to bed.
Enjoy the moment... your baby definitely will!



Turn up some relaxing music and get baby in the mood for a soothing massage. Lay her down on a comfortable flat surface. Spread JOHNSON´S® Baby Bedtime Baby Lotion on your palms then stroke her with a gentle, downward motion. You can vary your motions by tracing letters of endearments like “I Love You” on her belly.
This will not only get your baby ready for sleep, infant massage or Touch Therapy also has clinically proven benefits and has been shown to contribute to healthy weight gain, improve babies´immunity and calm then when they are irritable.
Also available to use with JOHNSON´S® Baby Oil.
Click here to learn how to give your baby a massage.







Now is the time for some quiet moments with your baby. You may apply JOHNSON´S® Baby Powder before you begin quiet time. This is the perfect moment for you and your baby to share your most intimate moments while you hush her to sleep.
Read your baby a bedtime story and let rhyme and rhythm hush her to sleep. You can also spend this quiet time talking softly to your baby, or singing a lullaby. Your voice, familiar to her from birth, will cradle her into dreamland.
Click here to learn more about the JOHNSON´S® Baby Bedtime Range.


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Saturday, November 21, 2009

Body Combat Marathon Challenge



The desire to stay healthy and fit is well received by most. The problem lies in finding excitement in  exercise routines that will encourage participants to stick with the program. Staying true to its mission of providing innovative fitness programs that adds spice and flair to working out, Fitness First brings the 2009 Body Combat Challenge: Muay Thai Wars.


Now on its fourth year, the 2009 Body Combat Marathon Challenge brings together martial arts enthusiasts who have enjoyed the Body Combat program. The 2009 Body Combat Marathon Challenge is a venue where participants can unleash their inner warrior and  exhibit their best moves, skills and improvised techniques from the  steps they have learned.  Being a non-combat martial arts based fitness program with moves drawn from Karate, Taekwondo, KungFu, kickboxing, Tai Chi, and Muay Thai, Body Combat provides an exhilarating exercise experience that delivers ultra-fast fitness results.

“Fitness First is dedicated to motivating people not just to improve their overall health by providing them with top of the line equipment and exciting group exercises. By bringing annual competitions like the 2009 Body Combat Marathon, provide people a venue where they can showcase their skills and improve their health,” said Mark Ellis, Country Manager, Fitness First Philippines “Body Combat is an empowering cardio workout where participants are completely unleashed. With driving music and inspiring, world-class Fitness First trainers, we assure participants of meeting their fitness goals and having fun at the same time,” adds Ellis


Every year, Fitness First ensures that each Body Combat marathon will be more challenging and difficult than the last. This year, the Body Combat marathon challenge focuses on Muay Thai, bringing the best of the best from different clubs to face-off their best moves and skews.  Eighteen of the most difficult Muay Thai tracks will be featured, upping the level of difficulty as the Muay Thai tracks are considered the height of the exercise in a Body Combat track.

Teams from all 18 Fitness First clubs nationwide competed to make it to the finals. Categories include individual, tribe and club. The individual category will focus on form, endurance and power while the tribe category on form, power and creativity.  The best club category will be determined from the combined scores of the individual and tribe categories. Participants are a mix of Fitness First members and non-club members who registered at a Fitness First club.

Out of the hundreds who vied for the top slot in a two-week elimination round last October, only the best 12 members were selected to represent their chosen club.  From the twelve, they will be divided into two categories – the individual and tribe. The four hour final marathon challenge night however will require the teams to inject artistry, originality, creativity, and fitness magic in their delivery and execution of the Body Combat tracks without veering away from the basics that comprise the essence of Body Combat.

The marathon will be paneled and judged by a roster of several sports and martial art aficionados, - A Les Mills certified International Body Jam Trainor; Arnold Warren, the Senior Group Exercise Manager; Leonard Velez and Michael Abacan, Certified Les Mills Body Combat,Pump and Balance Instructor and a Full time International Chef Kerwin Go, Designer and Official Main Event Designer, Stylist Alecs Porras who is also a Body Combat/RPM Enthusiast, A group from Elorde Boxing and Muay Thai Federation Champions composed of Alfredo Tenaja Jr, Jerson Palaci Estoro, Alfe Jay Tenaja, Dwan Abantao, Francis Caldeza, Bernard Alvarez, Francis Benito and Miss Cucuy Elorde.

 Winners of the Body Combat Marathon Challenge: Muay Thai wars will be awarded the following.  For individual category, winners will get 10k worth of Nike products, 5K worth of Crocs, 5K worth of Amazing Touch Skine Service, 5K worth of Rescuederm Services,  1 Silverworks necklace, and   products from Powerade,  SanMarino, Whealth, Nesvita, Greenstone , Nova, and Gardenia

For Best Tribe, 20k worth of Nike products, 7K worth of Crocs, 7K worth of Amazing Touch Skine Service, 7K worth of Rescuederm Services,  7 Silverworks necklaces, and   products from Powerade,  SanMarino, Whealth, Nesvita, Greenstone , Nova, and Gardenia.

And for the Best Club category,  winners will get 50K worth of Nike Products, 15K worth of Crocs, 10K worth of Amazing Touch Skin Services,  10K worth of  Rescuderm Services, 13 Glass Trophies from Pacific Glass, 13 Silverworks Necklaces, and   products from Powerade,  SanMarino, Whealth, Nesvita, Greenstone , Nova, and Gardenia.

For more information log on to www.fitnessfirst.com.ph

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Wednesday, November 18, 2009

TV Time


Looking for high quality home entertainment for your family is not as challenging as you think since there are a lot of television channel providers today that offer and promise their best service.

However, there is one highly recommended television channel provider for all kinds of home entertainment for whole of the member of your family; it is DIRECTV. They have the best Satellite Directv and  you can be sure that your providing  your family the best home entertainment that they deserve.From Foodnetwork for mom to ESPN for Dad and Disney Channel for the kids.It is the most affordable price in the market. Moreover, with their DIRECTV Specials packages you can enjoy some packages that are especially designed for your special needs.

Moreover about this provider that you should know is that they are using the latest technology of
 Direct TV Satellite so not only high quality device such as Direct Satellite TV hd dvr that you can enjoy but also high quality image and picture in HD standard to fulfil your desire of high quality home entertainment for your family.
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Tuesday, November 17, 2009

The Big Blue exhibit in Manila




National Geographic Channel, in partnership with Ayala Malls and The Mind Museum, unveiled a life-size sculpture of the world’s biggest baby blue whale in Manila. This is the last stop of the Asian tour that aims to further public understanding of blue whales. Blue whales are the largest creature to ever inhabit the earth. Bigger than the greatest dinosaurs, they weigh up to 200 tons and extend up to 30 meters.  

The Big Blue Exhibition will take visitors into the world of the magnificent blue whales. The sophisticated sculpture will be the highlight of the event. It is a life-like rendering of a nine-meter long, two-month old, female blue whale that was created by a team of professional model makers in Australia


The exhibition also includes expert sharing sessions, conservation and education activities, and a feature writing competition. It features never-before-seen footages from National Geographic’s groundbreaking documentary,


The Big Blue Exhibition will run in five different venues on the following dates:  Glorietta 5, November 17-26; Trinoma Mall, November 28-December 11; Alabang Town Center, January 4-17; Market! Market!, January 18-February 2; and Greenbelt Mall, February 3-17


“The National Geographic Channel is delighted to launch Asia’s first Blue Whale Exhibition in Manila, in partnership with Ayala Malls and the Mind Museum. We hope that this inspiring encounter with this majestic creature will spark imaginations and further interest in marine conservation and how oceans relates closely to the well-being of humans,” said Sonia Jackson, senior vice president for marketing and general manager for Hong Kong and the Philippines of Fox International Channel, the mother company of National Geographic Channel.


The Ayala Malls, led by Ayala Group senior vice president Marivic Anonuevo, is committed to support the National Geographic’s efforts to encourage Filipinos to care for this beautiful creature and raise awareness of marine conservation in the Philippines.

Learn from the expert

National Geographic and The Mind Museum have invited local marine mammal scientist Dr. Arnel Andrew Yaptinchay to host special sharing sessions to inspire students and visitors of the Big Blue Exhibition

Dr. Yaptinchay is one of the volunteer scientists providing advice on some exhibits for the museum. He is involved in conservation initiatives on threatened marine species such as the whale shark, cetaceans, and dugong in the Philippines. Dr. Yaptinchay has once served as director for the Species Conservation Program of World Wide Fund-Philippines. He will share his experiences with local audiences and answer questions.


Showing on National Geographic Channel 18 November at 7 pm, 21 November at 11 am, and 22 November at 8 pm, the two-hour Big Blue special is the first documentary to uncover the mysteries of the blue whale.

The special features never-before-seen moments in the life of blue whales, with stunning first-time footage of a blue whale calf and its mother and amazing shots of an adult blue whale singing.  

Audiences will also get a unique whale’s view through an advanced technology developed by National Geographic called CRITTERCAM®, which allows unprecedented access into the animal kingdom without human interference.

This state-of-the-art research device was attached to a blue whale’s back to record footages of the animal as it travels deep into the ocean to allow scientists to study its behaviors.

For more information about the Big Blue Multimedia Exhibition and the Big Blue documentary, please visit http://www.ngcasia.com/programmes/blue-whale  

 





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Monday, November 16, 2009

Abot Tanaw


INTERNATIONAL boxing champion Manny Pacquiao has been known to unite Filipinos. And as his coming fight inches even closer, he is once again bringing Filipinos here and abroad together. This is exactly why he has decided to support and become a member of Abot Tanaw, a video conferencing service facility aimed at bridging the literal gaps between Filipino families free of charge, both here in the country or abroad.

Abot Tanaw is a facility that offers voice and video calling services to Filipinos abroad, in the provinces and their families.

Just like Pacquiao, Abot Tanaw also seeks to unite Filipinos through its free video conferencing services for OFWs, local migrants and their families.


“We Filipinos are very close to our families and loved ones. We always think about them when we are far from them. So when we miss them, we always look for a way to talk to each other more often. Kailangan natin silang makita kahit sandali,” Manny said.

Manny is happy that Abot Tanaw is now available to Filipinos saying he hopes “that more will actually take advantage of the opportunity being given to them especially because it is free.”

The boxing ring icon has been a mainstay in various international “most influential persons” lists. Pacquiao is now Abot Tanaw’s standard-bearer in providing free and available communications for Pinoys in Metro Manila, the provinces as well as abroad.

“Our international pound for pound champion Manny Pacquiao has always been a great role model for the country. He has greatly contributed to uniting the Filipinos and that is what Abot Tanaw is all about. And we are really glad that he has shown great interest in our concept and efforts of putting a high regard for our modern day heroes, for in effect he is a hero to our nation’s pride,” says Abot Tanaw CEO Kim Go.

High-tech Communication

Though Abot Tanaw is pretty new since its soft launch last June, it has been in the forefront of providing free telecommunications and video-conferencing services to Pinoys here with their families overseas. Just recently, it started offering its services to local migrants. So Manila-based workers can also access Abot Tanaw’s services to get in touch with their relatives and families in the provinces.

Abot Tanaw’s system utilizes Web-based technologies to provide free communication access for families, without the need for expensive mobile and Internet subscriptions and investments in hardware. The service provides seamless video conferencing and Web-enabled phone transmission powered by PLDT for quality connection. Unlike voice and video applications over the Web, Abot Tanaw utilizes a highly advanced system with clear videos and crisp audio.

“We at Abot Tanaw want to provide a service platform of communication to cater to the needs of our OFWs and local migrant workers to connect with their loved ones in support of our advocacy to serve them,” says Go. “We’ve equipped our business with advanced technology to bridge this gap and we’ve offered our services for free.”

Local and International Hubs

Following a series of launch events, operational Abot Tanaw service hubs are located in SM North EDSA, SM Mall of Asia, SM Cebu, SM Pampanga and SM Davao and the NAIA Terminal I OFW Lounge.

With two international Abot Tanaw service hubs now operational, the Hongkong hub located above the Philippine Consulate General office in United Center, Admiralty, Hongkong.

Aside from Asia and Europe, local municipalities are also being eyed as the sites of more Abot Tanaw service hubs.

With this much to offer and no cost, Manny can only encourage all Filipinos, “Mag-miyembro na! Tawag at mag-abot-abot na!”
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Sunday, November 15, 2009

Emerge as a Winner Join MTV Merge


Are you a Filipino living in the Philippines who has a great singing voice? Do you think you have what it takes to make it and be a star? well you might just be the one that they're looking for check out MTV Emerge


MTV Emerge is a platform for unsigned music talent in the Philippines to showcase their talen for a shot at stardom. The grand prize being a chance to win a one-year recording contract with Jeepney Music. To work with the best in the industry

Here is the list of my top 5 Choices on MTV Emerge.

1. JC Sacramento feat A-M-B-I-T-O – SuperGirl

2.LDP feat Datu and Josef Amarra of Beatbox Philippines
What If

3.DRP – Telepono

4.JRuss And Just Hush – Drop It Down Low

5.Greedy & ANDEZ – Makes Me Love You

If you don't like my TOP 5 Picks then you can make your own selection.Visit MTV Emerge to do that you can also view all the entries there. I highly encourage you to vote for entries- Please support unsigned Filipino music talents. We have a lot of great talents just waiting to be discovered.


This An MTV Jeepney Music, and Department of Tourism collaboration . MTV Emerge not only aims to hunt for the hottest unsigned music talent from all genres of music (indie, rock, hip-hop, R&B, metal, solo artists, DJs, etc), it is also an online music community where new music from the Philippines can be discovered.

Participants from any music genre are encouraged to register and upload their profiles, photos and original music on the MTV Emerge site during the contest submission period. All entries will go through a public voting process. After which, a total of seven grand winners will be selected from the top entries on November 20 by a panel of judges including Apl.de.Ap, founder of Jeepney Music and Black Eyed Peas member.

The seven grand winners of MTV Emerge will win a one-year recording contract with Jeepney Music and mentorship under Apl.de.Ap. The contract includes artist management and promotion, digital distribution of 3 – 6 songs and a strategic marketing plan for the signed artists to break into both the Philippines and international markets.

The winners will also be invited and introduced by Apl.de.Ap at the live showcase event on November 27.
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Friday, November 13, 2009

Havaianas Unveils Newest Fashion Must-Hav

Genetics has gone beyond science and has found its way into fashion.


Havaianas, the world’s best rubber flip-flops, now shares its DNA to the newest addition to their family.

“True to the innovative characteristic of the brand, we are introducing a new line of bags that carry the same elements as the Havaianas flip-flops,” says Anne Gonzalez, Managing Director for Terry S.A., Inc., the exclusive distributor of Havaianas in the Philippines.

With the same sense of functional style, these new fashion statements from Havaianas showcase the basic features that define the chic brand. Aside from using the same rainbow of colors as the flip-flops’ palette, the different bag styles are subtly ingrained with distinct Havaianas elements: the rice pattern on the soles and the Greek pattern on the straps are integrated into different details of all the bag styles. Reinforcing the bag’s durability are familiar rubber elements that provide sturdy yet stylish bases, straps and locks. The round rubber buttons used to keep the flip-flops’ soles and straps together can also be found detailing the bags, locking-in the Havaianas DNA.

“The original design elements of our flip-flops are stylishly transposed to this latest must-Hav. This new collection has been meticulously designed with the same originality, creativity and style that are inherent to the brand,” says Gonzalez.




Havaianas Mega

Similar to flip-flops, an understated handbag such as the Havaianas Mega can be the most versatile item in your bag wardrobe, adding a punch of color to any outfit. Havaianas Mega comes in two orientations, with the vertical Havaianas Mega NS currently available in Navy Blue and Black, and the horizontal Havaianas Mega LO currently available in Light Green and Red. Through careful attention to detail, the solid hues of Havaianas Mega underscore flexibility without compromising fashion or style.





Havaianas Mega Printed

Havaianas Mega Printed takes the same silhouette of the Havaianas Mega and adds a playful print. With its intricate design of flip-flop flowers, the Havaianas Mega Printed currently comes in Yellow
Gray and Light Blue
Brown. The added print makes the style a perfect option for the multi-faceted modern woman with an eye for style and a need for adaptability.







Havaianas Sack

Nothing beats the functionality of a durable carry-all, and Havaianas takes it a step further with the introduction of the Havaianas Sack — perfect for men and women who prefer a simple, subtle, ever-so-versatile style. Mirroring the variety of color found in the flip-flops, this style is currently available in nine different colors - Black, Brown, Gray, Lawn Green, Light Blue, Navy Blue, Orange, Pink, and Red – and each Sack features a detachable rubber strap that you can mix and match to suit your mood and style.





Havaianas Side

Havaianas takes the basic messenger sling bag to fashionable new heights with the Havaianas Side. This style features a rubber bottom for a sturdy and unique base, while a similar rubber brace keeps the bag cover in place while adding a distinct edge to the style. Available in Black, Brown and Navy Blue, the Havaianas Side is ideal for the dynamic lifestyles of youthful and fashionable individuals who value ease and practicality.







Havaianas Tote

One can’t help but love the simple yet functional construction of the Havaianas flip-flops and now, the Havaianas Tote. By inserting a colorful printed drawstring bag into the traditional tote silhouette, this bag – currently available in Light Blue, Pink, and Yellow - provides a fashionable way to secure your essentials. Add in the internal pockets, and the Havaianas Tote is perfect for every woman whose life is filled to bursting – from the chic career woman with her pens and papers to the stylish mommy with her baby’s bottles and diapers.






Havaianas Zip

The brand’s originality and innovative spirit shines through with the introduction of the cool, new bag concept of the Havaianas Zip. With wide-open sides, and numerous pockets, the Havaianas Zip allows you to conveniently tote items you would normally hand-carry, such as skateboards, yoga mats, jackets—even puppies. Currently available in two sizes and six colors – Black, Navy Blue, Orange, Red, Pink and Yellow - the Havaianas Zip is perfect for diverse girls and guys who are willing to break out of the traditional bag mold.



Bags with Your Personality

With this newest offering, Havaianas does for bags what it did for flip-flops: it offers the fashionable set an alternative that will let them live an active and versatile lifestyle without sacrificing fun, fashion or function.

“Havaianas has always espoused the concept that style should be personal and fashion should allow one to live their vibrant lives without any obstacles,” explains Gonzalez. “Our bags fit into the wearer’s lifestyle. The wearer doesn’t have to change their lifestyle to fit the bag.”

As the Havaianas portfolio grows, its style chromosomes can’t stay in one place. And if its predecessor, the flip-flops, is anything to go by, the new bag collection from Havaianas is set to take the fashion industry by storm.



Carry the Havaianas Lifestyle at www.havaianasphilippines.com/musthavs.

The all-new Havaianas Bag Collection is out now at selected All Flip-Flops stores nationwide: Alabang Town Center, Bonifacio High Street, Glorietta 3, Greenbelt 5, SM Megamall, Ayala Center Cebu, SM City Cebu, SM City Cagayan de Oro, SM City Davao, SM City Iloilo, SM City Lipa, and SM City Naga.
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Thursday, November 12, 2009

One Wall One World


World’s largest air cleaning paint trial shows that Boysen KNOxOUT lowers air pollution.

For the past year, the Guadalupe MRT Station has been the site of the world’s largest air cleaning paint trial. The station was painted Boysen KNOxOUT, the world’s first air cleaning paint, and data from the trial indicates that the paint on the walls is cleaning the emissions of over 30,000 vehicles that pass by the area daily. As a result, the station has earned a most unlikely distinction.


“In effect, the Guadalupe MRT Station is now the biggest air filter in the world,” says Johnson Ongking, Vice President of Pacific Paint (Boysen) Philippines, Inc. “The trial shows that KNOxOUT transforms an ordinary wall into an air purifier that helps protect people from the ill effects of air pollutants such as NOx.”

NOx, or nitrogen oxides, are harmful gases mostly generated from motor vehicle emissions. Trial data indicate that NOx levels in the vicinity of the Guadalupe MRT Station are at times over 200 micrograms per cubic meter -- a figure that’s more than 5 times that of the World Health Organization (WHO) recommendation of 40 micrograms per cubic meter.

Dr. Abundio A. Balgos, M.D., MHA, Tolete-Velcek Professor of Medicine, says that these figures should be a cause for concern. “At elevated levels, NOx can impair lung function, irritate the respiratory system and, at very high levels, make breathing difficult.”

He notes that among those most at risk from the effects of NOx are vehicle drivers, traffic enforcers, field workers, garbage collectors and scavengers, and those with compromised immune systems including the children and the elderly.

NOx are highly reactive gases, and is not only a health hazard in itself, but when it combines with other gases. In the presence of sunlight, it reacts with volatile organic compounds (VOCs) to form ground level ozone, more commonly known as smog. NOx also reacts with other compounds to form small particulate matter. Both smog and such particles cause respiratory problems such as asthma, bronchitis, emphysema, and reduction in lung function.

Until the introduction of KNOxOUT, there has not been a way to clean NOx once it’s in the air. In an ironic twist, Boysen Paints and its technology partner, Cristal Global, developed a paint, which has long had a reputation for fouling the air, to actually clean the air.

Cristal Global, the world’s leading producer of ultrafine titanium dioxide (TiO2), developed CristalActiv technology, which breaks down noxious air pollutants into harmless substances through an environmentally safe process called photocatalysis. The process requires only light and humidity for activation, and because the air cleaning TiO2 is merely a catalyst in the reaction, it does not get used up and is able to continuously clean the air.

Cristal Global had been the supplier company to European Union funded consortium called Photocatalytic Innovative Coatings Applications for De-Pollution Assessment (PICADA), which did small trials that showed that the technology could indeed reduce the level of air pollutants in real life settings. Cristal Global were involved in several more trials in Europe – a tunnel in Milan, a school in London, and an indoor parking lot in Paris that all showed promising results".

Cristal then worked with Boysen to do the world’s largest air cleaning paint trial in Manila. The trial was a partnership with the DOTC-MRT 3 and the MMDA, and involved painting the whole Guadalupe MRT station as well as an embankment wall opposite the station along EDSA. In all, over 6,200 sq. meters of area was painted with close to 740 liters of KNOxOUT.

The trial was overseen by Conexor, a Swedish environmental project management company and the Manila Observatory, the Philippines’ oldest scientific research institute and a leading authority on air quality studies in the country. Data analysis was done by the Philippine Institute for Pure and Applied Chemistry (PIPAC) at Ateneo de Manila University. The trial involved 18 NO2 monitors, nitrate boxes, a series of traffic counting carried out by the National Center of Transportation Studies, and a weather mast to account for meteorological factors.

Data from the trial suggests that Boysen KNOxOUT, the first commercial paint in the world with CristalActiv technology, is cleaning the air at a significantly higher rate than those achieved in European trials. Initial estimates are that the KNOxOUT used in the trial will take out over 1,3 metric tons of NOx in a year.

As the country observes the 10th year anniversary of the passage of the Clean Air Act, the need to clean the noxious air of Metro Manila has never been more urgent. A study of the World Bank and the Department of Environment and Natural Resources (DENR) estimates that up to 5,000 people die prematurely due to air pollution in the metropolis every year, accounting for 1 of every 8 deaths.

“KNOxOUT not only provides every Filipino with a way to help protect themselves from the harmful effects of air pollution,” says Ongking. “It also gives everyone a chance to be part of the solution to air pollution.”

”Everytime we travel with a motor vehicle, we add things to the air that harm people. Painting a wall with KNOxOUT is one of the only ways to take out the NOx that we put in the air,” he added. “It’s like planting a tree to neutralize our carbon footprint. Now we can paint walls to neutralize our NOx footprint. Every wall is a potential air purifier.”

That’s the idea behind the company’s One Wall One World Advocacy – a way to empower people to do something against air pollution. “People feel that air pollution is beyond their control, that there’s nothing they can do about it. With KNOxOUT, we’re giving people a way to fight back, so they’re no longer powerless against air pollution.”

Every little bit counts in the fight against air pollution. A study in Europe by APHEIS (Air Pollution and Health: A European Information System) found that even very small cuts in pollution can benefit health, and a recent Harvard University study found that people living in cities where air pollution decreased in recent decades saw their life expectancy increase an average of five months as a result of cleaner air.

“We have one world and we breathe the same air; therefore we have a common responsibility to improve its quality. If everyone gets involved, we can neutralize our NOx emissions one wall at a time and make the air safer for all of us.”

To find out more about air Boysen KNOxOUT and to find out which companies and citizens are stepping up to clean our air check out www.onewalloneworld.com.
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