Thursday, December 31, 2009

Better Late Than Never

New year is the time to celebrate a new beginning,and the fresh start the the New Year wants to offer. From our family to yours we want to wish you our family and friends a happy new year.. 

Philbert, Leirs, Joshwa and Adee Pagaspas

Saturday, December 19, 2009


I would be the first person to admit that I know nothing about cars. Talk to me about the specs of different cars like Honda Civic specs or Chevrolet Traverse specs I could space out on the stop or worse case is that it could put me to sleep.  Even if you show me some Toyota Corolla photos I still wouldn’t feel excited.
One thing I’m particular about is Car Safety. I couldn’t stress the importance or seat belts and car seats. If it’s available here I really want to be an active member of  Mothers Against Drunk Driving (MADD)It’s a  non-profit organization that seeks to stop drunk driving, they also give support to the family that is  affected by drunk driving, they also want to prevent underage drinking  and overall push for tighter laws against alcohol.
Some of their advocacy involves educating people about the dangers of drunk driving.  They want a strict policy in a variety of areas which includes higher sanctions for Driving Under the Influence offenders which includes mandatory jail sentences, rehabilitation for alcohol and chemical abuse issues.  They also help the victims of drunk driving (this includes family members and other loved ones of both innocent victims and guilty impaired drivers) One of the policies that they are pushing for is to  maintain the minimum legal drinking age at 21 years

Friday, December 18, 2009

Christmas Gift Lists

I've always wanted to have Freshwater pearls. I love the elegance that freshwater pearl jewelry adds to your outfit. I'm hoping to buy discount pearls really soon.

Maybe for starters I could purchase a pearl necklace. Doesn't have to be expensive. If I could buy discount pearls then I would really go for it. I would also purchase discount pearl jewelry for my mom as a Christmas Gift.I'm sure she would be excited to receive a discount pearl necklace or cultured pearls maybe both If I could afford it.

For my sisters I want to give them a pair of pearl necklace with Matching pearl earrings and pearl rings.

My aunt has always been into jewelry making pearls so I plan to give her loose pearls and some pearl in oyster so that she can use it in her business.

For some of my nieces I think giving them wish pearls will be a great idea. I love pearl jewelry because everry like pearls and they go with every outfit. I even saw a cute gold and pearl earrings that I want to give to my grandmother.

I also want to invest in some classic gold and pearl jewelry  as well pearl bracelet coupled with pearl pendants that I could pass on to my daughter.

Thursday, December 17, 2009


9 Works Theatrical’s new production rent presented to the media a sneak peek of their on-going rehearsals at the Rockwell dance studio 1 located at Rockwell  Club, Makati city.
Rent is set in New York City's gritty East village, and this revolutionary rock musical is an imaginative retelling of the classic puccini opera, la boheme. This unforgettable and timeless story of a group of starving artists, who, despite poverty and illness, learn to fall in love and find their voices, brings a universal message of hope for everyone.

Winner of the Tony award for best musical and the Pulitzer Prize, rent with book, music and lyrics by the late Jonathan Larson, has made a lasting mark on Broadway with songs that rock and a story that really resonates.  Two production numbers “La Vie Boheme” and “Finale B” were performed with very basic props only.

“La vie Boheme” is the finale number of act 1, that starts off as a mock-answer to the statement “Bohemia is dead...”, smugly exclaimed by the quasi-antagonistic character Benny (Noel Rayos). As the song progresses, the rest of the cast, led by Mark (Fredison Lo), show the audience the contrary: that Bohemia is not dead, but indeed very much alive through the lifestyle they all choose to lead with much passion and fun.

“Finale B” is the closing number of the entire show. It encapsulates the whole message that rent aims to speak of: there is no day but today and that life is meaningless without you or without each other.
The artistic team led by director Robbie Guevara, choreographer Charles Thompson and vocal coach Onyl Torres fused together their expertise in bringing out the message of the two songs.
Robbie Guevara, who also handles the acting workshop before each rehearsal session, made use of various theatre exercises that helped the cast formulate their own thoughts and decisions about their characters. The exercises also included activities that made sure the cast was working as a unified ensemble.

Charles Thompson emphasized on the body movement in order to effectively reflect not only the lyrics of each song, but the melodies that the composer wrote to convey the true feelings and thoughts of each character. He started by giving the cast dance classes, which gave them a uniform sense of body movement, then proceeded on to the specific choreographies per number, in constant consultation with the director.

Ony  Torres studied the voice qualities of each member of the cast and ran them through ‘warm up’ techniques. Power and strength are two key elements needed to sustain the vocal requirements of the musical. In teaching the songs, he further refined the notes by emphasizing their nuances in detail.

The cast of rent includes Gian Magdangal as Roger Davis, a songwriter who is HIV positive; Fredison Lo as Mark Cohen, an independent filmmaker and Roger's roommate and NicoleAsensio as Mimi Márquez, an exotic dancer withHIV.    The cast also features OJ Mariano as Tom Collins, a gay philosophy professor and anarchist with aids; Carla Guevara-Laforteza as Maureen Johnson, a bisexual performance artist; Noel Rayos as Benjamin’ Benny' Coffin , the local landlord and a former room mate of Roger, Mark, Collins, and Maureen; Job Bautista as Angel Dumott Schunard, a gay drag queen percussionist with aids; Jenny Villegas as Joanne Jefferson, a lawyer, Who is Maureen's partner; and Cara Barredo, as Mimi Márquez,  (at certain performances)  Ensemble members include Ring Antonio, Peachy Atilano, Johann Dela fuente, Harold Cruz, Gary Junsay, Raul Montesa, Anna Santamaria and Mark Tayag.
The Rent production team is composed of executive producer Santi Santamaria, director Robbie Guevara, production manager Weng lopez, musical director Ceejay Javier, vocal coach Onyl Torres, vocal consultant  Lionel Guico, scenographer Mio Infante, lighting designer Martin Esteva, sound designer Rards Corpuz, pr / publicity director Toots O. Tolentino, PR Manager Jonjon Martin, marketing manager Shelyn Tayanes, and stage manager Jojo Amboy.

 SHOW DATES ARE FEBRUARY 5, 6, 7, 12, 13, 14, 19, 20, 21, 26, 27 AND 28.

Wednesday, December 16, 2009


I truly believe that KSA should stand for Kaakit akit Sutla and Alindog. If you have those three characteristics wouldn't you feel it. If you have great skin I'm sure you'll feel great too right??
I attended KSA's party yesterday and found out a lot of things about my favorite soap.

It's manufacturer is Glowcal Manufacturing Corp which also manufactures body lotion, creams and rinses, foaming bath products, shower gel, hand soap, shampoos, and conditioners. They make sure that their standards in the industry  as far as  the development of natural, organic and other environmentally friendly products is really very high.

They create and innovate on cutting-edge products to support their clients marketing plan and product launches. Another big plus is that with other developers the developer will own the formula. But with their company their customer always own the formula that the company developed specifically for their needs.

They export to so many countries as seen on their website  and they also have a new website that specifically caters to the needs of customers in the United States with a new office in the New Jersey.

Tuesday, December 15, 2009


Are kids ready to be given more independence? Can they be trusted to make bigger decisions and more grown-up choices? Starting with the simplicity of a question and armed with nothing but the innocence of curiosity, Tang, the country’s leading powdered juice brand, recently concluded its revolutionary journey into the minds of Filipino children.

Challenging the norm

With a fast-paced world spun on by cable television, internet, and other technologies, children today are raised in an environment that preaches dangerously attractive attributes such as instant gratification. Parents often bewail the lack of responsibility in their offspring, pointing fingers at numerous possible causes leading to an inevitable, unpleasant conclusion – that today’s children, spoiled by modern-day opportunities, discard independence and responsibility in favor of games, toys, and time spent with friends.

But beyond such societal norms and basic assumptions, is there nothing more to expect from today’s Filipino child? Could the numerous opportunities granted them have contributed to their lack of responsibility? The repercussions of such a question were not to be taken lightly. To find the answer, scratching beneath the surface was not enough.

Thus began the journey of one hundred children and five hundred pesos.

A revolutionary idea

In search of an answer, Tang launched a revolutionary social experiment to explore the minds of one hundred Filipino children between the ages of seven and nine years old.

A controlled environment was constructed, replete with elements designed to cater to the typical wishes of a child on a shopping spree. The various choices included an extensive range of toys, school supplies, and snacks and other options like a charity box where they can donate the money or the alternative for them to save the money they received. While the children were granted the time to spend and peruse the makeshift shopping paradise, their parents were interviewed regarding their views on what they believed their child would purchase. More than half of the mothers expected their kids to mostly spend on toys and snacks, believing that they were too young for responsible decisions.

Children step up to the plate

They were wrong. Ninety-nine out of one hundred children saved most of their money. Many donated to charity. Half of them purchased items for school. One child indeed spent all of his money on food and toys – but to give as gifts to his brothers and sisters.

The conclusion of the social experiment was indeed astonishing, but the most shock was elicited from the parents of the children themselves when the results were revealed. Surprise led to curiosity at what the children purchased. Upon hearing that a vast majority opted to retain their funds in favor of savings or for the benefit of their respective families, parental pride was clearly evident with each smile.

“It was very heartwarming to see how the kids reacted and what they decided to do with the money. I was very surprised and actually quite impressed that my son/daughter is responsible enough to know the value of money and opted to save it instead of spending it on toys,” said one very surprised mom.

In a world where kids can be dismissed as too young for any sense of responsibility, these one hundred children made us question what we thought we knew about kids these days.

“Tang believes that just like the refreshing results of this social experiment, today’s kids can surprise, amaze and delight us in so many more ways, than we can imagine.” says Cyn Icasas, Kraft Beverage Category Marketing Manager. “Whether it be in school, in their community or in their own families, kids can shine when we least expect them to –all they really need is to be given a chance. “

So the next time you think you know kids, dare to question, explore and perhaps be amazed at what you find. To learn more, watch Tang’s “Do you know kids?” social experiment video by logging on to and share the surprise!

Monday, December 14, 2009

DPC Reveals Magic of the Yellow Pages

December 11, 2009 was filled with magic and love when the Directories Philippines Corporation (DPC)Yellow Pages had an event at the Music Hall, SM Mall of Asia. The event started with a magic show leading to an impromptu wedding proposal and ceremony with the help of DPC Yellow Pages which sticks to the company's testament - "kita agad!".

The event reintroduced Yellow Pages as a commercial multi-platform directory. DPC Yellow Pages, known to provide localized and convenient information in print, can now be easily accessed by Internet users or through mobile phones. Please see attached files below regarding the Press Release for more information, which you can also share with your readers who might be interested in using the online directory for their own references.

Directories Philippines Corporation (DPC) reintroduced the Yellow Pages to the public was done with a really great and spectacle at best with an entertaining magic show that culminated with an impromptu marriage proposal and wedding ceremony. With the help of new multi-platform search channels of DPC Yellow Pages, the groom was able to effortlessly stage a grand wedding that demonstrates just how the DPC Yellow Pages continues to deliver its promise of bringing both buyers and advertisers closer together.

The event validated the company’s testament that with DPC Yellow Pages, “kita agad!” because it was able to show that it provides a source of directional information in a manner that is both timely and convenient for the consumer. “Unlike the general search engines, which give thousands of generic search results, DPC Yellow Pages provides localized and specific information anytime, anywhere. Relevant search results are delivered in the manner that is most convenient whether in print, through the Internet, on mobile phones or through one of the Value Added Services it offers. Search results can also be limited to specific locations such as streets, buildings or malls making the search experience more locally reliable,” said Ms. Edna Villena, Vice President for Marketing.

DPC, however, doesn’t stop with the revolutionary commercial multi-platform directory services channels. To provide the complete total search experience, DPC created value-added services (VAS) customized for buyers and sellers with particular needs.  VAS gives both consumers and advertisers more ways to communicate with each other –24/7 acceptance of customer inquiries via the YP Assist Call Center, a free canvassing service that matches customers needs with suppliers products and services: Yellow Canvass, a rewards program to encourage the loyalty among customers of advertisers: the YP Assist Concierge Service, free PC-to-PC calls via EYP Voice, and a digital mapping facility that allows advertisers to identify new markets: the DPC Geographical Information System (GIS).

The  DPC Yellow Pages is all about enhancing the buyer’s search experience by offering them more than just phone numbers and addresses of restaurants, cinemas, or other commonplace lifestyle establishments. It has the most extensive database of businesses and business information in the Philippines, including supplier categories like bottle frosting, grain dealers, vault doors and everything in-between. DPC Yellow Pages changes the way consumers access business information by offering enriched information on multiple platforms, allowing users locate products, services, restaurants and all other enterprises with utmost convenience.

“Through the years, DPC Yellow Pages have brought buyers and sellers ever closer together through a compelling commercial search experience. The challenge before our company is to continue refreshing that experience in the age of high-speed, 24-7, global connectivity. We want to continue to revolutionize how customers use the Yellow Pages to look for what they need and allow advertisers to focus more on what is important to their businesses - selling,” said Ricardo D, Bautista, President of DPC. He adds, “Kita agad!’ works both ways – consumers instantly finding what they need and advertisers earning through their placement in DPC Yellow Pages.”

The celebration ended with the couple encouraging their guests to experience the magic of the DPC Yellow Pages. Whether they’re a ready buyer or an advertiser, by using the print directories, going on their PCs or through their mobile phones, with DPC Yellow Pages, kita agad!

Here's a brief history of DPC.

Directories Philippines Corporation (DPC), a 100% Filipino-owned company, is the pioneer and biggest publisher of the telephone directories in the country.

The company started operating in 1957 as the Philippine Branch of GTE Directories Corporation, the largest publisher of yellow pages directories in the world. After the 1987 Philippine Constitution took effect, GTE Directories (Philippines) Corporation was incorporated on June 20, 1989 to assume the business of the Philippine Branch of GTE Directories. Subsequently, GTE Sold it’s remaining shares and the company’s name was changed to Directories Philippines Corporation on April 1993. The company is now proud of it’s 100% Filipino ownership.

Since 1989, it has emerged as the dominant market leader in the Directories Advertising Industry in the Philippines/ It is the leading seller of Yellow Pages advertisement. It developed the yellow pages industry and contributed to the economy of the country.

DPC is also the founder and a charter member of the Asian Directory Publishers Association, Inc. (ADPAI). ADPAI is a non-profit association composed of 20 countries in the Asia-Pacific Region.

Sunday, December 13, 2009

Somebody To Love by Leighton Meester

Paris, France to Michigan
London town and through Berlin
I can’t believe this place I’m in
Everywhere and back again
Porcelain and China dolls
Give me one and I’ve seen them all
Got my back against the wall
Wonder where I’ll be tomorrow?
But wait, now how long could this take?
It’s hard to find a man,
When you’re gone before he wakes.
They say it’s hard to achieve
But can’t a girl believe?
Is there somebody who still believes in love?
I know you’re out there
There’s got to be somebody
I search around the world
But I can’t seem to find
Somebody to love
(Robin Thicke)
Baby girl, there you at
Looking at me like a putty cat
Wondering where that thing is at
Wondering where your ring is at
Nobody ever did it quite like this
Nobody ever did it quite like you
Do your hair, I bought you shoes
We can hit the town like superstars do
You fall in love? Then let me show you love
Give me the key to your heart
I can give you what you want
When you’re waiting for love
And you’re lookin’ for someone
I’mma turn this gossip girl into a woman
[Chorus x2]
Je t’adore, Je t’adore (I love you, I love you)
Make a move, do the thing
Turn around, strike a pose
Je t’adore, Je t’adore (I love you, I love you)
Make a move, do the thing
Turn around, strike a pose
Ooh, I like it
Ooh, I need it
Ooh, I want it
Hey Hey
I know it’s hard to achieve
But can’t a girl believe?
[Chorus x2]
(You say hello, I say goodbye) x2
Somebody to love

Friday, December 11, 2009

The Giving Cup

Everyone has a cause they cherish--the environment, kids, animals, the list goes on. And this Christmas, The Coffee Bean & Tea Leaf is allowing you to celebrate Christmas and give back to the community with the launch of their holiday program: Give in to Giving: 24 Cups with The Coffee Bean & Tea Leaf.

Following the season's spirit of giving, The Coffee Bean & Tea Leaf has earmarked a portion of beverage sales for 24 community advocacies, each with its own unique approach and all of which have come onboard for this holidayprogram . With the various calamities that have befallen the country in

recent months, it is important that we come together and help each other out in our own little way.

Your initial contribution may seem like a drop in the bucket now, but in time, The Coffee Bean & Tea Leaf assures its customers that the percentage from every cup sold will be going back to a community in need –so every drop in the bucket is precious and appreciated. And it is everyone’s hope that in time, that bucket will overflow with the generosity of CBTL patrons like yourself who surely have a cause they are passionate about.

The advocacy fair sponsored by The Coffee Bean & Tea Leaf hopes to bring these various groups or beneficiaries to the attention the public and key stakeholders, letting them know that each purchase can help empower someone to do good for fellow Filipinos.

Information about Give in to Giving: 24 Cups with The Coffee Bean & Tea Leaf can also be found online at The Coffee Bean & Tea Leaf Facebook page detailing specific branches of The Bean where you can be part of the program. Everyone who gives in to giving will be given a Christmas treat as a way for The Coffee Bean & Tea Leaf to thank you for your generosity and donation certificates are also available for purchase.

It’s time to give a warmer and more soulful meaning to sharing this season--toast to your blessings as your giving cup of coffee or tea eases away your worries and contributes to rebuilding someone’s home.


1. A minimum single-receipt purchase of any Original Ice Blended, Coffee-based, Tea-based beverage qualifies you to get a stamp card. Each card consists of 12 boxes, with corresponding drink assignments. These are as follows:

-- 1 Original Ice Blended (any flavor, regular or large)
-- 1 Tea Latte (any flavor, regular or large)
-- 1 Caramel Macchiato (hot or iced, regular or large)
-- Any 9 Regular or Large Original Ice Blended, Coffee-based or Tea-based beverage.

* A portion of the total sales of these drinks will be donated to the store's partner advocacy at the end of the promo period.

2. Your ticker card must always be presented so that a box may be stamped whenever its corresponding drink assignment is purchased.

3. Once all 12 drinks are stamped and completed, you can now claim The Coffee Bean & Tea Leaf Giving Journal. You may choose from any of the 3 specialty designed The Coffee Bean & Tea Leaf Giving Journals.

4. The completed stamp card should be presented and surrendered to the branch wherein the Giving Journal was claimed. The cashier will punch the stamp card to prevent reuse.

5. Promo period is from November 4, 2009 to January 31, 2010

6. Giving Journals may be claimed all throughout the promo period until 60 days after the promo period has ended.

A notebook for you means your help for others.

Thursday, December 10, 2009

Red Ribbon's New Christmas Cakes

Red Ribbon recently introduced 2 New Wonderful Cakes especially for the holiday season.

First is the Santa's Wish Cake This adorable looking cake is made with moist and dense rhumbutter with caramel filling and covered with smooth icing. Kids will surely love the gumpaste christmas trees that adorn the cake. It's a very light yet sweet decadent cake that will surely make the lucky recipient very important.

This cake is available on a pre-order basis at any Red Ribbon store from November 27 to December 15. Furthermore, The Santa's Wish Cake will be available off-the-shelf in all Red Ribbon stores from December 22-24 at only P550.

.Finished with dark chocolate ganache, sprinkles and Red Ribbon describes this one as creamy chocolate mousse on moist fudgy brownie, loaded with walnuts and made more irresistible with Hershey's Dark Chocolatelong chocolate curls all made with Hershey's Dark Chocolate to make it even more irresistible.Heavenly is not even close to describe how the taste feels like.

One tip: We were told this cake is best kept in the FREEZER. And serve it straight out of the freezer and eat with a piping hot mug of coffee.

The Chocolate Walnut Fudge cake is only available till January 9, 2010 and sells for only P680.

Wednesday, December 09, 2009

Saving Ilog Pasig

In its 9th year, World Bazaar Festival will give the gift of Pasig River rehabilitation to Filipinos via an initiative called Kapit Bisig sa Ilog Pasig. The project which aims to rehabilitate the moribund 17-kilometer river system, top-bills a partnership between Worldbex Services International and ABS-CBN Network.

“It’s no exaggeration to say that World Bazaar is a place where Filipinos can get the best gifts for their family and friends. And this is why it’s considered as the grandest and most attended of all Christmas bazaars,” notes Joseph Ang, Founding Chairman of Worldbex Services International. “But this year, we’ve decided to give something back—now we’re the ones giving Filipinos a gift for Christmas.”

Part of the proceeds and net of costs of this year’s World Bazaar Festival will go Kapit Bisig sa Ilog Pasig. So from December 4-16 at the World Trade Center Manila, participants in the largest Christmas bazaar in the country will not only get the best holiday finds with the over 600,000 booths,  they’ll also get the chance to help clean the Pasig River.

 “ Full rehabilitation of the Pasig River is a tall order but we have to start somewhere. One can can always look to the experience of the Seine, Thames, Hudson and Danube waterways,” says Ang. He notes how these also went through a long and tedious process of resuscitation before becoming the ‘grand rivers’ they are today. “I’m very confident that there’s hope for the Pasig River yet.”
Kapit Bisig Para sa Ilog Pasig is the most comprehensive and ambitious effort to clean Pasig River to date. It has charted a seven-year campaign to tackle pollution, help relocate informal settlers, provide livelihood opportunities and launch a major information campaign. 

They also envision the implementation of a 10-meter easement to pave the way for the execution of its projects. The plan has identified vacant lots and blighted areas which, when cleared, are prime sites for urban renewal projects. There willalso be 10 parks along the 27-km stretch of the Pasig , four more bridges, a ferry system and parallel modes of transportation.

“Pasig River restored, no, elevated to what Kapit Bisig sa Ilog Pasig initiative envision it to become is a sight to see,” says Ang. “And with the success of this project, we can proudly say we not only give Filipinos a place to source the best Christmas gifts, we also give them one of the most relevant gifts that they can ever receive.

Tuesday, December 08, 2009

Jollibee and Aga bring Christmas to kids of typhoon-hit schools

Now on its 15th year, the country’s biggest and longest-running toy and book donation drive is taking its spirit of giving to new heights through the Jollibee MaAga ang Pasko Caravan. To bring the joy of Christmas to those who need it most, Jollibee will be visiting over 35 schools in selected typhoon-affected areas in Metro Manila and Luzon bearing toys and books.

“Having seen the effects of the recent calamities on the lives of children, we decided to depart from our usual grand bash by bringing the celebration to them,” shares Albert Cuadrante,Jollibee marketing vice president. “Jollibee MaAga ang Pasko has gained such influence over the years and it is important for all of us at Jollibee, and to Aga Muhlach, that the campaign becomes not just a conduit of gifts, but also of hope to these kids and their families especially this 2009.”

So far, nearly 40,000 toys and books have been collected since this year’s MaAga ang Pasko started. More importantly, Jollibee has committed to add one toy for every donation made, so this figure is expected to grow bigger in the coming weeks.

Beyond the toy and book collection, the MaAga ang Pasko campaign also initiated the Volunteer Clean-Up drive, wherein members of the media, the partnerschools and companies, Jollibee Foods Corporation and Jollibee Foundation cleaned and prepared the collected gifts for their beneficiaries. This made sure that the toys
and books were as good as new and ready for distribution.

The Jollibee MaAga ang Pasko Caravan begins its journey on December 1 and will end on December 18, visiting mostly elementary schools, including those in Benguet, Pangasinan, Zambales, Laguna, Marikina and Pasig.

The toys and books to be distributed through the caravan were donated by caring citizens—young and old alike—through their nearest Jollibee stores or through the Jolly Toy Scouts. The Jolly Toy Scouts are ambassadors, young and old alike, who have been helping collect and prepare the gifts since the campaign began.

The sets of brand new workbooks and thousands of school supplies – especially packaged by National Book Store - that will be distributed to someschools were all made possible with the support of the Jollibee Foundation, Jollibee Franchisees Association as well as volunteers from the Jollibee Business Unit and Jollibee Worldwide Services Inc.

Toys and books will also be given to additional school beneficiaries selected by the campaign’s partner schools, as well as to the kids under the care of the Department of Social Welfare and Development.

Another component of the Christmas caravan is the classroom rebuilding project spearheaded by Jollibee, in tandem with the Jollibee Foundation, Jollibee Franchisees Association and Muhlach. This gives the students of eight schools in the hardest-hit areas newly reconstructed classrooms, some of which were repainted by Jollibee’s employee volunteers. The actor will also be joining most of these visits.

“This is a timely thing for us to do given the past calamities that these kids and their families have faced,” Muhlach says. “The star here is really the people. We’ve seen kung gaano talaga magtulungan ang Pinoy and I’ve always seen that withJollibee MaAga ang Pasko. It’s good that through this caravan, I, Jollibee and caring Filipinos everywhere get to remind these children and their families that there will always be Christmas to make everything brighter.”

Monday, December 07, 2009

Sharing the gift of Youthful Beauty

On average, women all over the world spend $10 billion a year on beauty products, with luxury anti-ageing creams on the market ranging from $100 to as much as $1,500. Yet at the recently held in-store holiday launch of Olay Regenerist Micro-Sculpting Cream in SM Makati, family and friends enjoyed the gift of firmer, younger-looking skin for less than $30 or at Php1,299! This delighted shoppers who have often paid tens of thousands in their search for a cream that works.    

The launch spread Olay Regenerist’s message that super creams don’t have to be super expensive, like some pricier premium creams. The internationally, multi-awarded Micro-Sculpting Cream promises to give skin the benefits of a firmer, tighter look without a facelift*. It keeps skin hydrated longer, outperforming 32 of the world’s most expensive creams – even the $350+ one – at a fraction of the price!

A study conducted by an independent third-party research laboratory in the UK specializing in testing the efficacy of cosmetic products, pitted Olay Regenerist Micro-Sculpting Cream against some of the world’s most premium creams and measured which kept skin moisturized and hydrated longer.

collagen from UV rays and free radicals. Moisturization is especially important in keeping skin firm, plump and smooth. There are two factors that affect the firmness of skin – Collagen, which provides structural support for our skin, and turgor. Turgor is the volume and shape of our skin cells. Cells with good turgor have a full volume and shape, leading to firm, smooth skin.

Hydration is essential to maintaining healthy skin turgor yet our ability to keep skin moisturized declines with age. Our skin’s level of hyaluronic acid, called ‘nature’s moisturizer’, recedes as we get older, leading to sagging, unevenly textured skin.

The new Olay Regenerist Micro-Sculpting Cream addresses both collagen and turgor loss with Olay’s highest level of Amino-Peptide Complex.  This includes the amino-peptides pal-KTTKS that regenerates collagen, and Carnosine, which is also known as a potent anti-oxidant  to protect the skin.

It also contains Hyaluronic Acid, which forms a 3-dimensional meshwork on the skin’s surface to draw moisture into individual cells, helping to restore skin turgor.

This potent combination allows the Olay Regenerist Micro-Sculpting Cream to give women the benefits of firmer skin in as fast as four days, reducing fine lines and wrinkles and making skin smoother and plumper, for that look of sculpted youth. 

This super cream has already enjoyed worldwide success. In the US, the Olay Regenerist Micro-Sculpting Cream became the no. 1 anti-ageing cream just six months after its launch. A continent away, word of its phenomenal benefits resulted in a waiting list of 20,000 women eagerly anticipating its arrival in the United Kingdom. In Australia, it was sold out in a matter of weeks.

Jia Salindong, Country Marketing Manager for Olay, remarked, “We are very happy to finally bring the much-awaited Olay Regenerist Micro-Sculpting Cream here in the Philippines. As you know, many premium creams cost tens of thousands of pesos – that’s an extremely high price to pay for beauty and so the benefits only become exclusively available to a select few!”


Look and feel younger in just 7 showers with Olay Age Defying bar

Now the anti-ageing expertise of Olay is available not only for your face but also for your body. Fight the ageing effects of dryness with Olay Age Defying bar. Unlike regular soaps, Olay has nourishing moisturizers that leaves skin wonderfully soft and smooth even while it washes away dry, surface cells. So you get younger-looking skin in the shower and feel young all over

Super cream comes to town with the new Olay Regenerist Micro-Sculpting Cream

A super cream is coming to town as Olay Regenerist launches its internationally, multi-awarded Micro-Sculpting Cream in the Philippines. Sold out when it launched in the US, UK and Australia, this cream gives skin the benefits of a firmer, tighter look without a facelift*. It keeps skin hydrated longer, outperforming 32 of the world’s most expensive creams – even the $350+ one – at a fraction of the price! 

There are two factors that affect the firmness of our skin – Collagen, which provides structural support for our skin, and Turgor, which is the normal cellular firmness of our cells caused by the water inside it pressing against the cell wall.  As we age, both of these are compromised resulting in skin becoming less firm and elastic, whilst visible wrinkles and uneven texture become more marked.

Collagen, the protein that provides structural support to the skin, naturally declines with age and the depletion is worsened by damage from environmental factors in the form of free radicals and UV rays.  The result is skin that is less firm, looks duller and reveals more fine lines and wrinkles.

While skin turgor is not often discussed in the world of skincare, it is a property of skin that we recognize instinctively. Good skin turgor occurs when skin cells are well-hydrated, enabling the contents of the cells to expand and attain their full shape and volume. Turgor is best visualized as the difference between a wilted plant and an upright plant. 

Plants that are dehydrated lose their turgor, causing the plant to wilt. Likewise, in people, as turgor diminishes, skin becomes less elastic, sagging is accentuated and the skin’s texture becomes uneven – similar to the difference between a grape and a raisin.

Turgor depends on two factors: hydration and a strong skin moisture barrier.  Hyaluronic acid, which is naturally abundant in young skin, is critical for hydration as it can bind up to 1000x its weight in water, giving young skin its soft, plump, and moisturized look and feel.  However, both hyaluronic acid levels and our skin’s moisture barrier decline with age, causing our facial skin cells to lose turgor.

The new Olay Regenerist Micro-Sculpting Cream contains a potent combination of ingredients that addresses sagging and wrinkles by addressing both collagen and turgor loss.  It contains Regenerist’s highest level of Amino-Peptide Complex which includes 2 amino-peptides - pal-KTTKS that regenerates collagen and Carnosine which is also more commonly known as a potent anti-oxidant that protects skin’s collagen from harmful UV rays and free radicals.

Olay Regenerist Micro-Sculpting Cream also contains hyaluronic acid which forms a 3-dimensional meshwork on the skin’s surface to draw moisture into individual cells, therefore helping to restore turgor.  

The result: hydration that regenerates the volume and shape of 10 million surface skin cells, lifting skin so that sag-prone areas become firmer, and skin’s surface is more elastic, smoother and plumper, for that look of sculpted youth.

Get the Olay Regenerist Micro-Sculpting Cream before its sold out and give family and friends the gift of firmer, tighter skin this Christmas without the $350+ price tag. Because super creams don’t need to be super expensive.

Sunday, December 06, 2009

Beauty is in the Eye of the Beholden

Two seconds – that's how much time you have to make a good impression; and 55% of how people will judge you is based on your physical appearance.

This is because a pretty face primes people's mind to attribute positive characteristics to that person. According to a report from the University of Pennsylvania, beautiful people are subject to greater career advancement, judged to be more intelligent, and given more attention.

“We're able to judge attractiveness with surprising speed and on the basis of very little information,” says Professor Ingrid Olson of University of Pennsylvania's Center for Cognitive Neuroscience. “Pretty faces are rewarding because they make us more open to think of good thoughts and so we should be mindful of this when dealing with others.”

Deriving inspiration from these findings is Artistry, an innovator in skin care technology and a global leader in the prestige make-up arena. By focusing on skin's health and appearance, Artistry aims to create customized skin care and beauty solutions to bring out the individual beauty of women.

“The modern concept of beauty is not aimed towards vanity's sake. It is about having a radiant physical appearance that brings out the beauty from within. It does not merely depend on applying creams or putting on make-up, but knowing oneself, being attuned with your own skin and knowing what products suit you,” says Leni Olmedo, Director for Marketing and Business Relations ()Amway Phils).

As a straightforward beauty brand, Artistry utilizes the most advanced science backed by a team of internationally recognized dermatologists, surgeons and researchers. With a wide array of expertise ranging from acne treatment, photo-aging or sun damage, skin whitening, and make-up, it offers holistic and comprehensive beauty enhancement programs to give women the benefits of being beautiful.

Artistry conducted a Beauty Clinic led by the brand’s chief make-up artist Victor Ortega. The beauty guru shared some of his most covered secrets on how to do a perfectly made-up face tailor fitted to the individual needs of women.

“There’s no way of undoing the make-up craze given that more women are discovering the magic of these products and new brands continue to surface every day. The bigger task now is to reconcile these cosmetic innovations with natural beauty. Artistry Colour heeds to that challenge – to provide discerning women the chance to flaunt their inherent and unique traits while keeping up with today’s way of living,” says Victor.

Artistry is a technology-based skin care and cosmetic brand spanning years of experience in pioneering effective products. Artistry is exclusively distributed by Amway Philippines. For more information, please call 814-8181 or visit

Saturday, December 05, 2009

Even small purchases can help you win big.

Save your receipts and have a lot of fun with the winning Panalo’tto promo from 7-11, as every 50-peso purchase entitles you to a lotto entry you can match or combine to win up to Php7 million in prizes! The lotto ticket also entitles customers to freebies or discounts indicated on the printout, so everyone walks away a winner.

The popular convenience store kicks off this exciting promo to make their customers Christmas merrier, and what’s more, they’ve pledged to donate a sum of money to ABS-CBN Foundation Inc. for every top prize winner. Winning combinations will be announced every Wednesday, which will be posted in all 7-Eleven stores and at

Match number combinations announced online or in stores to win. Three out of five numbers nets you Php5,000, while four out of five clinches a cool Php10,000. The lucky customer who manages five out of five will walk home richer by Php500,00 while ABS-CBN Foundation gets support for their charitable work.

Go for the win and have fun by collecting receipts and buying your favorite products at any 7-Eleven store this holiday season. You just may have a handful of lucky numbers.

Friday, December 04, 2009

Solmux Chewtab Instacool Launch

Trinoma witnessed the unveiling of the newest and coolest cough relief in town - Solmux Chewtab!  Last December 4, 2009, over a hundred mall-goers danced to instacool songs as they opened a giant box to reveal the latest innovation from Solmux.  The event was even more festive as snow fell on those who passed by the area. Truly, it was an instacool experience similar to the relief given by Solmux Chewtab! 
New Solmux Chewtab is the first chewable cough remedy available in the market.  It is specifically designed for people on the go.  Unlike other cough products, it provides instacool relief that you can immediately feel.     It comes in citrus flavor with a cool menthol twist.  It is handy and convenient; you don't need to take water, you just need to chew it.  And since it's from the no. 1 cough brand Solmux, you know it really works for cough with phlegm.  Choose to get relief now with Solmux Chewtab.

Thursday, December 03, 2009

Surprise twist saves two Pinoy bets on HP Space

Still nine contestants are on their way to getting a dream job and US$50,000 in the new pan-Asian reality television series HP Space after a surprise twist in the latest episode save the day for three contestants, including the two Filipino bets in the show.


The total 16 contestants at the beginning of the show were down to nine, with the Filipino pair still intact, coming in to episode four of this new exciting series shown every Wednesday at 9 pm on Star World. Another elimination is up, and three more candidates will need to pack up their belongings and return home at the end of the episode from Singapore, where this two-month show is staged.

Filipinos Raffy Francisco, a filmmaker, and 25-year-old performer Adrienne Vergara, along with their teammate Lora Lee, a design student from China, landed at the bottom of the three teams this week, which means they will be eliminated. However, the contestants were in for a big surprise: episode four was a non-elimination round, and the three were given a second chance to prove their worth.

The Filipinos survived the elimination – thanks to luck – but not without valuable lessons learned, especially for Francisco who was the only thorn among the two roses. He said being at the bottom and almost got eliminated made him realize that he must assert himself at every challenge.

For this episode, each team was asked to convert a confined hotel room into a modern, sleek and chic living space. The challenge was to redesign a bare room by incorporating Singapore iconography with a contemporary feel using textures with sleek and modern lines for the living space, and also, to show how HP personal computers can be an attractive entertainment center.

The week’s mentor Douglas Young, creator of G.O.D., took the contestants to Chinatown, Little India, and Geylang in search of design motives and iconography that they will translate into the modern design that pays homage to their Asian heritage.

The concept and room design of Singaporean art director David Tang, Korean motion graphic designer Uni Lee, and Indian photographer Rohit Ferriera impressed the judges most.

Graphic designer Note Kunprasop from Thailand and illustrator Admira Pustika from Indonesia, struggled with Indian visual artist Sawan Singh, and the team suffered some “unforgivable” misses with their room design. But in the end, the team impressed the mentor by taking the risk of embracing the clichés.  

Francisco, Vergara, and Lee’s design was a disaster, with another contestant commenting the room looked like a porn studio. Francisco made a short video presentation of their idea and somehow made the judges appreciate their concept. However, it wasn’t enough to save them from falling to the bottom.

HP Space, the latest platform for Asia’s aspiring talents to cultivate, nurture, and showcase their passion for creativity and the arts, is an entertaining new television series to watch on Star World. The show is a welcome breather on a Wednesday night, the middle of a work week. And with two Pinoys with strong chances of making it to the last man or woman standing, Filipinos have more reasons to enjoy this new Asian hit.

The show gets more exciting with each episode and the challenges more demanding of creativity and talent. Episode five looks to be another blockbuster with the contestants strutting their stuff in fashion. Be sure to catch it every Wednesday at 9 pm on Star World.

HP SPACE is an original pan-Asian reality television series that celebrates the spirit of creative innovation in Asia and encourages aspiring talents to discover their potential. The show provides a community that creates a unique space and environment in which young, creative hopefuls can express their talents during eight, one-hour episodes. The shows’ format will see the contestants challenged each week with a new creative task, ranging from multi-media and visual art to product design, music, fashion, and publishing. Well-known personalities in the field of arts, design, and creativity will act as mentors to the contestants, guiding them through their creative journey. To assist them in their quest, each contestant will also receive the very latest, cutting edge product innovations from HP.

As the contestants stretch their imagination beyond the conventional, they will be judged on the basis of their performance and votes from the viewers, and rewarded with prizes and opportunities to fuel their creative passion.

The TV series premiered on November 10 on Channel [V] in India, SE Asia, Mainland China and Taiwan and on November 11 on STAR WORLD in India, SE Asia, Hong Kong and Taiwan. The program is also broadcast online in South Korea. STAR WORLD and Channel [V] are distributed to 26 million and 27 million homes respectively.

"2006 Global Agency of The Year" --

"2006 Advertising Network of The Year" --