Sharing the gift of Youthful Beauty

On average, women all over the world spend $10 billion a year on beauty products, with luxury anti-ageing creams on the market ranging from $100 to as much as $1,500. Yet at the recently held in-store holiday launch of Olay Regenerist Micro-Sculpting Cream in SM Makati, family and friends enjoyed the gift of firmer, younger-looking skin for less than $30 or at Php1,299! This delighted shoppers who have often paid tens of thousands in their search for a cream that works.    


The launch spread Olay Regenerist’s message that super creams don’t have to be super expensive, like some pricier premium creams. The internationally, multi-awarded Micro-Sculpting Cream promises to give skin the benefits of a firmer, tighter look without a facelift*. It keeps skin hydrated longer, outperforming 32 of the world’s most expensive creams – even the $350+ one – at a fraction of the price!

A study conducted by an independent third-party research laboratory in the UK specializing in testing the efficacy of cosmetic products, pitted Olay Regenerist Micro-Sculpting Cream against some of the world’s most premium creams and measured which kept skin moisturized and hydrated longer.

collagen from UV rays and free radicals. Moisturization is especially important in keeping skin firm, plump and smooth. There are two factors that affect the firmness of skin – Collagen, which provides structural support for our skin, and turgor. Turgor is the volume and shape of our skin cells. Cells with good turgor have a full volume and shape, leading to firm, smooth skin.

Hydration is essential to maintaining healthy skin turgor yet our ability to keep skin moisturized declines with age. Our skin’s level of hyaluronic acid, called ‘nature’s moisturizer’, recedes as we get older, leading to sagging, unevenly textured skin.

The new Olay Regenerist Micro-Sculpting Cream addresses both collagen and turgor loss with Olay’s highest level of Amino-Peptide Complex.  This includes the amino-peptides pal-KTTKS that regenerates collagen, and Carnosine, which is also known as a potent anti-oxidant  to protect the skin.

It also contains Hyaluronic Acid, which forms a 3-dimensional meshwork on the skin’s surface to draw moisture into individual cells, helping to restore skin turgor.

This potent combination allows the Olay Regenerist Micro-Sculpting Cream to give women the benefits of firmer skin in as fast as four days, reducing fine lines and wrinkles and making skin smoother and plumper, for that look of sculpted youth. 

This super cream has already enjoyed worldwide success. In the US, the Olay Regenerist Micro-Sculpting Cream became the no. 1 anti-ageing cream just six months after its launch. A continent away, word of its phenomenal benefits resulted in a waiting list of 20,000 women eagerly anticipating its arrival in the United Kingdom. In Australia, it was sold out in a matter of weeks.

Jia Salindong, Country Marketing Manager for Olay, remarked, “We are very happy to finally bring the much-awaited Olay Regenerist Micro-Sculpting Cream here in the Philippines. As you know, many premium creams cost tens of thousands of pesos – that’s an extremely high price to pay for beauty and so the benefits only become exclusively available to a select few!”

 

Look and feel younger in just 7 showers with Olay Age Defying bar

Now the anti-ageing expertise of Olay is available not only for your face but also for your body. Fight the ageing effects of dryness with Olay Age Defying bar. Unlike regular soaps, Olay has nourishing moisturizers that leaves skin wonderfully soft and smooth even while it washes away dry, surface cells. So you get younger-looking skin in the shower and feel young all over

Super cream comes to town with the new Olay Regenerist Micro-Sculpting Cream

A super cream is coming to town as Olay Regenerist launches its internationally, multi-awarded Micro-Sculpting Cream in the Philippines. Sold out when it launched in the US, UK and Australia, this cream gives skin the benefits of a firmer, tighter look without a facelift*. It keeps skin hydrated longer, outperforming 32 of the world’s most expensive creams – even the $350+ one – at a fraction of the price! 

There are two factors that affect the firmness of our skin – Collagen, which provides structural support for our skin, and Turgor, which is the normal cellular firmness of our cells caused by the water inside it pressing against the cell wall.  As we age, both of these are compromised resulting in skin becoming less firm and elastic, whilst visible wrinkles and uneven texture become more marked.

Collagen, the protein that provides structural support to the skin, naturally declines with age and the depletion is worsened by damage from environmental factors in the form of free radicals and UV rays.  The result is skin that is less firm, looks duller and reveals more fine lines and wrinkles.

While skin turgor is not often discussed in the world of skincare, it is a property of skin that we recognize instinctively. Good skin turgor occurs when skin cells are well-hydrated, enabling the contents of the cells to expand and attain their full shape and volume. Turgor is best visualized as the difference between a wilted plant and an upright plant. 

Plants that are dehydrated lose their turgor, causing the plant to wilt. Likewise, in people, as turgor diminishes, skin becomes less elastic, sagging is accentuated and the skin’s texture becomes uneven – similar to the difference between a grape and a raisin.

Turgor depends on two factors: hydration and a strong skin moisture barrier.  Hyaluronic acid, which is naturally abundant in young skin, is critical for hydration as it can bind up to 1000x its weight in water, giving young skin its soft, plump, and moisturized look and feel.  However, both hyaluronic acid levels and our skin’s moisture barrier decline with age, causing our facial skin cells to lose turgor.

The new Olay Regenerist Micro-Sculpting Cream contains a potent combination of ingredients that addresses sagging and wrinkles by addressing both collagen and turgor loss.  It contains Regenerist’s highest level of Amino-Peptide Complex which includes 2 amino-peptides - pal-KTTKS that regenerates collagen and Carnosine which is also more commonly known as a potent anti-oxidant that protects skin’s collagen from harmful UV rays and free radicals.

Olay Regenerist Micro-Sculpting Cream also contains hyaluronic acid which forms a 3-dimensional meshwork on the skin’s surface to draw moisture into individual cells, therefore helping to restore turgor.  

The result: hydration that regenerates the volume and shape of 10 million surface skin cells, lifting skin so that sag-prone areas become firmer, and skin’s surface is more elastic, smoother and plumper, for that look of sculpted youth.

Get the Olay Regenerist Micro-Sculpting Cream before its sold out and give family and friends the gift of firmer, tighter skin this Christmas without the $350+ price tag. Because super creams don’t need to be super expensive.