Downy unveils luxury line of fabric conditioners in Scents to Remember. Downy taps perfumer to develop scent of new Passion and Attraction by Downy
A line of premium fabric conditioners, Passion and Attraction by Downy contains a unique blend of perfume oils, plus special touch-activated technology, to give women a long-lasting perfume-like scent that they can wear everyday.
The fragrance of Passion by Downy was developed by P&G’s Perfumer, Hector Esquinca, the leader of the Asia Perfume Development Program of P&G. Esquinca has more than 20 years of experience in developing scents and brings his training from the top perfume centers of the world to bear in creating the scent of Passion and Attraction by Downy.
Passion by Downy has a delectable, fruity fragrance with apple blossom, freesia and vanilla as its top and middle notes, and fresh mulberry and cedarwood as its bottom notes.
Attraction by Downy contains a blend of floral scents like Jasmine, Rose and Ylang-Ylang for its top and middle notes, which is mixed with soft musk, tube rose and wood fragrances for its bottom notes to give the scent a lingering hint of the Oriental.
Guests were able to learn more about the fragrance of Passion and Attraction by Downy as they walked through the Downy Scent Museum, where scent curators described the meaning of the different scent notes included in the two fabric conditioners.
Aside from containing a special blend of perfume oils, Downy’s Perfume Series also has an advanced, touch-activated Perfume Microcapsule (PMC) Technology, which allows it to give clothes a long-lasting fragrance. The perfume oils are placed in microcapsules within the Downy formula, which are deposited on the fabric during the rinse stage.
These capsules, when rubbed or touched, slowly release more fragrance into the air so that women not only get a subtle whiff of scent as they put on their clothes but fresh bursts of fragrance all day.
By bringing together the craft of French perfumery and the science of advanced fabric conditioner technology in the new Passion and Attraction by Downy, P&G has truly created two new Scents to Remember.