Tuesday, August 31, 2010

Avon gives birth to the Avon Baby Line

   As the company for women, Avon always puts the needs of women at the forefront, becoming a companion in every woman’s life journey. From the budding teenage years of exploration to the full-bloomed beauty of womanhood, Avon stands right beside them by continuously developing and providing world-class products that cater to a woman’s changing needs.

Testament to Avon’s commitment is its latest product line catering to mothers: Avon Baby line of baby soothing oil, tear-free head-to-toe wash and shampoo, and moisturizing baby lotion. The launch event, hosted by celebrity mom Isa Litton, was a day of activities for mothers and children held at the Taguig Arts Center. Kids were treated to fun-filled workshops for drawing animation, storytelling and learning programs that honed the children’s presentation skills and confidence while mothers enjoyed talks on proper baby skincare and sharing each other’s parenting experiences.

“As the company for women, Avon has always made it its mission to focus on their changing needs and desires. We understand how life-changing motherhood is as well as the many challenges it brings. With our Baby line, we want women to feel that we’re with them in their journey by providing them with products that will help them along the way,”
said Avon Philippines General Manager, Mike Gudgin.

Included in the Avon Baby collection is the Avon Baby Moisturizing Lotion, Baby Head-to-Toe wash and shampoo, and the Baby Soothing Oil which soften, cleanse, and sooth baby’s skin.  Designed for mothers, the entire collection comes in easy to use packaging for single-handed use.

The Avon Baby line is made out of gentle, mild products specially formulated with natural ingredients. It is created by doctors and developers who are mothers themselves, made with the love and concern that only a mother understands. All products are dermatologist tested, with infusions of organically-derived ingredients like conditioning Vitamin E, soothing aloe, and calming Chamomile. All products are also tested to be hypoallergenic and suitable for sensitive skin.

“The Avon Baby line collection considers a mother’s convenience with bottles that are easy to hold, allowing moms to easily manipulate and apply the products on their babies.  The three variants complete baby’s total cleansing and bath cycle, making babies smell fresh and clean all day,” said Ellys Punsalan, Associate Category Manager for Personal Care.  

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