Last July 3, 2010 Cubao's Time street turned into a bizarre fusion of Fashion, Music, Art, Culture and Individuality when the World's leading shoe brand, Converse brought to the filipino youth You're It: Create Spark or Spark Creativity.
"Converse's Connection to the art world has been around for ages, and to this day, Converse remains an unending source of inspiration, and this in its true fashion, the brand launched the you're it campaign to celebrate artistry in all its form and glory"
"Art is not simply a painting or sculpture featured on the walls and pedestals of museums, it can be anything and everything that expresses oneself".
Converse's You're It Campaign
Several High School and College students from different educational institutions around the Metro showcased their creativity by using parts of old Converse Shoes.
Aside From that, the Philippine team for the you're it showcased their own masterpiece entitled "Speacies" A play between the word "Species" and "Peace". Their art was placed in a truck, With the old Cons, Tar react and weapons as soil as well as insects on the globe, creating a unique harmony of surreal wildlife.
Several bands also Played that night like Sugarfree and Kenyo to name a few.
Converse CEO Checking out the freedom wall
Illuminated chucks and Collage chucks.
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