A Call For The Youth

Unilab calls on the youth to create positive change with an idea

Launches Ideas Positive Program, a social marketing competition and congress in one

Innovative ideas have the power to impact positive change in the world. History has shown that such ingenuity can be positively contagious and can come from anyone, especially the Filipino youth. Could you and your friends be contagious enough to start an ‘epidemic’ that results in lasting change in communities? Could you be Ideas Positive?

This June, Unilab launches Ideas Positive: The Unilab Youth Camp for Change—an idea-generation camp and competition for college students that aims to inspire fresh, developmental, and research-based social marketing initiatives that promote and advance health and wellness at the community level. Ideas Positive taps on the youth’s rich and creative wellspring of ideas while harnessing the Filipino culture of Bayanihan to transform these ideas into positive change in communities.

“As our corporate philosophy, Bayanihan is the guiding force that has enabled Unilab to become the leading pharmaceutical company in the country today. This same strength of Bayanihan to draw forth the finest qualities of every individual and combine them into something powerful enough to change lives is something that we’d like to extend outside Unilab through Ideas Positive. We hope the youth can work hand-in-hand with Unilab, in true Bayanihan spirit, towards a healthier and livelier Philippines,” explained Unilab Corporate Affairs Director Alberto Manlapit.

Ideas Positive is open to all college students in Metro Manila, Cavite, Laguna, Batangas, Bulacan, and Pampanga. Interested parties must form groups of five to seven members and submit their social marketing ideas, in the form of a sustainable plan, to address the health and wellness concerns of their chosen community. Deadline for submission of entries is on August 16, 2010.

Finalists will be invited to the Ideas Positive Clinic on September 23 to 25 at Unilab’s Bayanihan Center in Mandaluyong City, where finalists can attend workshops relevant to the implementation of their social marketing ideas. The Clinic culminates with the awarding of the winners after defending their proposals before a panel of judges.

The Grand Prize Winner will receive a seed money of Php100,000 to implement the team’s community health project, plus trophy for their school, and a 3-day, 2-night group vacation package to Boracay. The 2nd and 3rd Prize Winners will also receive seed money of Php50,000 each for their chosen communities, an Ideas Positive Winners’ trophy for their school, and an iPod shuffle for each member of the team.

Be an agent of positive change. Join Ideas Positive! For more information, visit www.ideaspositive.com.