Wednesday, June 16, 2010

Top Pinoy SMEs Join PLDT-SME Nation Bossing Ako Campaign

PLDT-SME Nation has appointed twelve “Pinoy Bossings” as part of its “Bossing Ako” campaign, which seeks to to encourage a new generation of Filipino entrepreneurs to set up their own businesses; and to inspire Filipino SMEs to continue on in the face of obstacles and challenges.

The success stories of these SME icons will inspire more Filipinos to become entrepreneurs and ‘be their own bossing’. “Their stories are a rich mine of valuable wisdom Nothing compares to the personal, real-life experiences of a successful entrepreneur. When you meet a successful entrepreneur, you are looking for living proof of what actually works in the real world”.

The grand launch was a gathering of the country’s new breed of rock stars – the entrepreneur rock stars – as the “Bossing Ako” campaign tapped some of the country’s brightest names in the SME sector to share their stories and provide inspiration to Filipino entrepreneurs.
The complete roster of “Pinoy Bossings” include none other than Manny V. Pangilinan, Burger King head honcho; Mother Lily Monteverde of Regal Films; Jay Aldeguer of Island Souvenirs; Joey Concepcion, entrepreneurship advocate and Founding Trustee of Go Negosyo; Les Reyes of Reyes Haircutters; and Gardy Cruz of Pansit Malabon Express.

Also in the inspiring pool are Raphael and Jenni Soon of North Park; Ronald Pineda of Folded & Hung; Benjamin Liuson of The Generics Pharmacy, Darius and Carlos Hizon of Pampanga’s Best; Louie and Dulzzi Gutierrez of Silverworks; and Dr. Vicki Belo and Cristalle Henares as the mother-daughter tandem behind Belo Essentials. Go Negosyo founding trustee, and “bossing” of RFM Corporation and Joey Pepperoni, Joey Concepcion.
The “Pinoy Bossings”, became the evening’s stars as they showed off their established enterprises and paraded on center stage.

Pinoy music icons and rock stars in their own right, Rico Blanco and Arnel Pineda, also empowered the evening as they performed “Para sa mga Bossing,” the official anthem of the “Bossing Campaign”. The song was especially written for the campaign, and makes a call for Filipinos to be their own bosses by starting their own businesses, especially in the SME (small to medium enterprises) sector.

PLDT SME Nation’s “Bossing Ako” campaign was launched to encourage a new generation of entrepreneurs as the company’s contribution to nation-building. “SMEs practically form the backbone of our economy, generating jobs and about 90% of the income,’’ says Kat Luna-Abelarde, PLDT Vice President and head of PLDT SME Nation.

For more info on what PLDT SME Nation can offer your business, you may visit

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