Fitness First gears up the Philippines for International Fitness Week and opens doors to give free workout experience

  February 1, 2010 – As evidenced by the sudden growth of running communities and dance classes, increase in demand of healthy food and beverages and sudden spurt of healthy restaurants around the metro, health and fitness has indeed become integral in the Filipino lifestyle.

  To further create awareness on the importance of Fitness with the aim of creating a healthier nation, the world’s number one fitness chain, Fitness First, is set to roll out a week-long campaign in support of International Fitness Week scheduled on February 1 - 7, 2010.


   International Fitness Week is the first ever awareness campaign backed by Fitness First to improve the health of the nation by offering members and non-members the chance to try something new for free and generate local networks with the involvement of local schools, colleges and offices nationwide. With over 400 gyms across 15 countries participating in the campaign, Fitness First pioneers bringing the campaign to the Philippines.

  “We are proud to celebrate International Fitness Week this year. It’s amazing to see more and more Filipinos embracing a healthy, balanced lifestyle,” said Mark Ellis, Fitness First Country General Manager. “Exercise shouldn’t be seen as a chore but as something fun that fits into your life and we’re hoping the week will give people the opportunity to discover renewed inspiration and make a permanent lifestyle change,” explained Ellis.
Taking the lead for International Fitness Week 2010 as the global ambassador for the campaign is former Spice Girl Mel B., who has become an international fitness advocate with a top selling work-out DVD tucked under her belt.

   “I am so excited to be on board and see the campaign spread across the world,’’ said Mel. “ I want to encourage everyone to find what works for them and make being active part of their lifestyle. It’s easier than you think to get totally fit and we will show you how!”

    From February 1 to 7, all clubs of Fitness First around the world are opening their doors and offering everybody the opportunity to experience working out for FREE and try something new in a bid to make the world a fitter place.

Fitness for a cause – Charity Spin

    On top of building awareness on the importance of fitness through International Fitness Week, Fitness First has partnered with Gawad Kalinga to help the organization raise funds for its humanitarian efforts. With Fitness First’s Charity Spin on February 7, 2010 every participation fee of Php 150 will go directly to Gawad Kalinga. The donation of 150 pesos entitles participants to nine (9) special RPM and cycling group exercise classes.
The nine special RPM and cycling classes are offered in the following Fitness First clubs: MOA, SM Southmall, Robinsons Summit Center, Trinoma, Ortigas, North Edsa, Pampanga, Megamall and Cebu. Donations and registration for classes are facilitated at the receptions of all Fitness First Clubs.