The Honda’s mere reputation alone as the world’s No. 1 motorcycle manufacturer since 1959, any product that comes out of the company’s assembly plants anywhere in the world is sure to draw attention and generate enthusiasm in their respective local markets.
The New Generation BeAT-FI eSP Series would be no different at all from the historic and long list of motorcycle and scooter lines that Honda has introduced and brought to the world.
Daiki Mihara, President of Honda Philippines, Inc., is confident of the potentials of the New Generation BeAT-FI eSP Series in the local scooter market.
“The New Generation BeAT-FI eSP Series is a reflection of Honda Philippines’ continued commitment to provide powerful, safe, fun, and worthwhile driving experience to the growing market of Filipino scooter enthusiasts,” Mihara pointed out.
The New Generation BeAT-FI eSP Series would hit the local retail markets literally and figuratively running, in terms of consumer interests, performance, and most notably sales. It has practically the same DNA as the Honda Click125i that was launched in February so Honda Philippines is quite confident that it will also be a success in terms of performance and sales given its affordability and expected wider market base.
According to Elie Salamangkit Jr., Product Planning Manager of Honda Philippines, the New Generation BeAT-FI eSP Series is banking on its class-leading fuel efficiency, the Honda exclusive and industry-pioneering technology, stylish and sporty design, better utility, and affordability that is expected to strongly appeal to a wider market base, to immediately make its mark in the local scooter market.
The New Generation BeAT-FI eSP Series also features the Honda Smart Technology, a groundbreaking technology that Honda first used in the Honda Click125i that really caught the attention and envy of every market player in the Philippine motorcycle industry.
The Honda Smart Technology is actually what’s powering the New Generation BeAT-FI eSP Series to its very remarkable on-road performance punctuated no less by its class-leading fuel efficiency which is 63 kilometers per liter for its CBS/ISS variant and 58.5 kilometers per liter for the standard model based on the ECER40 test method.
Honda has also maintained its trend-setting safety and security features in the New Generation BeAT-FI eSP Series including a secure key shutter, a side stand switch, park brake lock, automatic headlight on (AHO), and the combi-brake system.
In terms of utility space, the New Generation BeAT-FI eSP Series has a larger utility box that is capable of accommodating 11.2 liters worth of personal items or safety equipment.
A closer look
So what is the Honda Smart Technology and how did it become industry leading and pioneering?
The Honda Smart Technology actually has three main features – the eSP, the ISS, and the Combi-BrakeSystem (CBS).
eSP means enhanced smart power. It is an advance engine technology that combines high power and high fuel efficiency with a quiet start and smooth eco-friendly engine. The technology enables the efficient combustion of the engine as well as minimizes friction thereby reducing waste. It optimizes energy output too. eSP technology is integrated with the unique Honda ACG starter to ensure that once the rider starts the engine, it would be jolt-free. It also supports the application of another advanced and exclusive Honda feature known as the Idling Stop System (ISS).
Under the eSP, there are many technological features including the Honda-exclusive ACG Starter, the PGM-FI, the CVT, among others. With the use of the ACG or alternating current generator starter-type system, there is no reduction gears and gear meshing noises thus ensuring smooth and quiet start. The PGM-FI is a technology pioneered by Honda since the introduction of the Honda CX500 Turbo in 1982, the world’s first fuel-injected motorcycle. It is programmed fuel injection which ensures higher fuel efficiency, power and torque while keeping emission low. CVT is continuous variable transmission which has become a norm in modern scooters. It allows for intelligent low friction and vibration.
The ISS feature of the Honda Smart Technology is another Honda exclusive and the first-of-its-kind in motorcycle application. The ISS automatically switches off the engine of the scooter during brief stops and thus saves fuel. The conventional idling of other scooters and motorcycles is that they continue to consume fuel even on idle mode. The rider also does not need to restart the scooter on ISS as he just needs to twist the throttle and the engine is automatically switched on again in less than a second.
The Combi-Brake System (CBS) is the feature that delivers controllability, convenience, and the sense of confidence for the rider because the technology in the scooter gives it the optimum braking power while reducing nosedive, which is very common in many scooters and motorcycles. Because the technology enables the application of the right amount of brake power on both wheels of the scooter, shortest stopping distance when braking can be achieved.
With the industry-pioneering and revolutionizing feature of the Honda Smart Technology, the NewGeneration BeAT-FI eSP Series is expected to blaze a trail of excellence for every succeeding scooter that will come out of Honda to follow. #