Friday, June 26, 2015

Second Frigga Charmed Life Shop Now Open

Six months after the first Frigga Charmed Life shop opened at SM Mall of Asia, international fengshui master Marites Allen led the soft opening of a second shop at the Fourth Floor of The Block at SM North EDSA on June 1, 2015.

Frigga Charmed Life is a clothing and accessories brand, a first-of-its-kind fashion line that combines chic designs with fengshui principles to attract good fortune for its users.“What makes Frigga unique is that it does not only offer nice and trendy items, but it also helps enhance the lives of its customers,” says Marites, of Frigga’s corporate mission and what sets it apart from other retailers.  

Since its online site ( went live early last year, Frigga has shipped to over 16 countries worldwide. The opening of physical shops in Manila provides Philippine buyers access to regularly updatedluck-enhancing designs for both men and women. For value-added services, a Frigga fan page on Facebook offers lucky fashion tips daily and publishes monthly fengshui fashion forecasts with suggested luck enhancers for its followers. 

In store for early customers are the latest designs of tops and ensembles, casual and office attire, lounge dresses, and accessories to complete the desired auspicious look. Men’s wear are also available as Frigga’s way of honoring dads on Father’s Day this month.Many high-end pieces, including ladies’ hand bags, scarves, and men’s wallets have been swept off the shelves by avid customers since the shop opened. Luck-enhancing items such as wall papers, prints, and paintings—good for either personal use or gifts--are also available. For a limited period, Marites is making herself available for personalized consultations at the shop.

In the same manner that the first Frigga boutique offers a unique fashion experience for customers via its digital effects, the new Frigga place at The Block uses a visually engaging boutique layout that will make shopping more pleasant and enjoyable.  An auspicious Tree of Life is an interesting focal point where customers can stick on notes regarding their inspiring experiences with Frigga and fengshui

“I hope our friends and other fengshui followers will be pleased with the design of our new store, just as we are excited to bring all these innovations their way,” says Marites“Frigga shall endeavor to launch new products, like the new bangles for men and women and the beautiful pouch for daily use, plus many more,” she adds. “It’s our own gesture of thanks and appreciation for the support they’ve shown us all these years.”


Frigga Charmed Life is an international brand owned by the House of Allen Ltd. of London. It is registered in 27 European countries and selected cities in Asia. For inquiries, please call (0920) 9509390 or visit

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