Wednesday, September 29, 2010
I Click, I Save Campaign
In its marine conservation programs from Cagayancillo, Palawan to Donsol, Sorsogon, WWF-Philippines focuses on environmental sustainability as a means to providing for local communities. To cite, WWF’s community-based ecotourism transformed Donsol’s economy, becoming a 1st class municipality by the end of 2009 from a 5th class municipality in 1998. TIME magazine named Donsol as one of Asia’s “Best Animal Encounters”. With this, job opportunities opened up for the locals, providing a sustainable source of income to former blast fishermen like Embet Guadamor as a Butanding Interaction Officer (BIO).
“Donsol used to be a haven for blast fishermen. Illegal poachers from the Visayas came to hunt whale sharks, unaware of the implications of these actions,” said Embet in his dialect. “WWF helped turn my life around with their programs. Now, as a Butanding Interaction Officer, I am not only able to provide for my family, I’m also able to bring joy to tourists and help protect marine life for future generations of Filipinos to enjoy.”
WWF-Philippines envisions a Philippines where globally significant biodiversity is protected and responsibly harnessed to sustain life for all and where species, habitats and resources form part of a unique heritage that make every Filipino proud. This mission can only be fulfilled with the help of the entire nation, prompting the development of the organization’s awareness campaign called I Click, I Save.