Wednesday, May 26, 2010
Electrolux Launches It's New Appliances Line
Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Zanussi, Eureka and Frigidaire. In 2009, Electrolux had sales of SEK 109 billion and 51,000 employees.
Electrolux Philippines is expanding its offerings through the introduction of its small domestic appliance line.
Launched through a fun trivia event, Electrolux revealed the exciting features of its new products, which include vacuum cleaners, irons, rice cookers, a coffee maker and toaster.
“Small Domestic Appliances is a huge market here in the Philippines and through our philosophy of “Thinking of You”, we feel that our innovative small appliances will provide us with new opportunities for growth,” said Santa Nikolaus, General Manager of Floor Care and Small Domestic Appliances of Electrolux East-Asia, during the recently held product launch.
The Electrolux philosophy “Thinking of You” promises Filipinos thoughtfully designed appliances, geared towards answering their unique wants and needs in new and exciting ways.
The Electrolux Confidence Steam Irons is a prime example. Extensive consumer work by Electrolux revealed that safety is the number one concern for irons among Asian consumers.
That is why the Electrolux Confidence Steam Irons includes numerous features which make them one of the safest irons out in the market.
It has a 3 way auto shut-off function, a 360º cable that provides flexibility and durability, preventing the steam-iron from falling over while in use and the Electrolux patented safety stand – a rubber napped heel surface that prevents it from slipping when on an upright position.
For ease in ironing, Electrolux also introduced its NEO series dry iron. It includes a variable temperature setting to deal with different kinds of fabric, 1000 watt power for quick heat up and a stainless steel or non-stick soleplate for easy glide. Its lightweight material and 180 degrees swivel cord give it good reach and maneuverability for comfortable ironing.