Thursday, April 08, 2010

Fitness First Fights Obesity with Lose Big Program Premier fitness club launches special weight-loss program

March 24, 2010 – The world witnessed how participants of the hit reality series The Biggest Loser Asia shed the pounds and emerged with not only fitter bodies but renewed spirits. Bringing the same promise of successful life-changing weight loss to the Philippines is Fitness First with its very own Lose Big Program specially designed by Biggest Loser Asia Blue Team Trainer and Fitness First Asia’s Regional Fitness Manager Dave Nuku.
The program, takes on two teams of eight for a total of 16 participants with a qualified trainer leading each group. The intensive program and structure allow participants to achieve their weight loss objectives together with people who share their needs and motivations. Qualified participants must have a BMI of 25 and above or a body fat of 35% and above to be able to join as the program is designed for that weight class.

“The program is designed to cater to a certain weight class and the lifestyle they live. In creating this program, several factors have to be considered to achieve the desired weight loss,” said Nuku.

The program, open to both Fitness First members and non-members, is a 13-week exercise and nutrition weight loss group-workout program that specially caters to people who have the will and desire to lose the weight but need initial guidance and structure.

“Most people who want to lose weight have the desire but not the exercise program appropriate to their weight class and needs which is why they do not lose the weight. With the Lose Big Program, these needs are addressed, ensuring significant weight loss and a healthy lifestyle,” added Nuku.
“Fitness First continues to give people the opportunity to be healthy and fit individuals by giving them programs that are best suited for them. With our world-class personal trainers, people not only come out with actual results but with better control of their diet, weight and lifestyle,” said Mark Ellis, Country Manager, Fitness First Philippines.

Rolled out in four phases, the Lose Big Program tests one’s courage, determination, maintenance of momentum, and finally, total control of one’s body and weight. Each phase accomplished is a feat that will propel participants to go further and push themselves beyond their limitations. At the end of the 13-week program, participants would have significantly lost the unwanted weight gain they used to carry and be able to plan their own fitness regimen.

The Lose Big Program will become available in selected Fitness First clubs by the first week of April on a first-come, first-served basis.

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