Wednesday, April 07, 2010

Anew 360º White

Avon Turns On the Lights of Skin Whitality with Anew  360º with Anew White

Skin whitening as we know it is a thing of the past.

WHITALITY is in. Thanks to Avon’s latest skin whitening breakthrough, ANEW 360º WHITE.

Whitality is all about fairer skin that glows with vitality. The term has everyone buzzing after global beauty company Avon introduced Anew 360º White to members of the media in a special press conference held recently.

Anew, the global pioneering skincare brand by Avon, revealed this newest skincare breakthrough that cuts through the norms of whitening products. Introducing Anew 360° White, a whitening range that gives brighter, younger-looking, and vibrant skin that glows and whitens from within in as little as one week!

The exciting event opened with an electrifying song number by no less than international singer and theater actress and Anew Ambassador Lea Salonga. Looking all aglow and blooming and with no telltale sign that she just came from an exhausting series of concerts in the US (she flew in just a day before the event!), Lea attributes her timeless beauty that never seems to fade with age to Anew.

Avon has been my constant beauty partner for decades now, tracing back to my repertory days. I consider it a great honor to again be chosen by Avon for Anew. I equally take pride in unveiling this latest skincare innovation - Anew 360 White. I feel happy to share the secret to skin whitality with women who have always wanted fairer skin that glows with vitality,” said Ms. Salonga.
Anew 360° White introduces a 360° Whitality technology approach in whitening:
3 innovative ingredients that inhibit melanin
6 innovative ingredients that energize cells resulting to
0 dark spots, flawless skin
 In simple words, the 360° whitening technology HELPS ERASE skin damage, TURNS OFF the production of sources of dark skin, and TURNS ON the skin’s energy.
Anew 360° White offers a complete skin whitality regimen that includes the Anew 360° White Protective and Vitalizing Creams (day and night creams), Clarifying Cleanser and Activating Lotion. The guests were given first dibs on the products as models sampled the Anew 360° White Protective and Vitalizing Creams.

To better expound the science of whitality behind Anew White, a special panel was formed composed of Jacqueline Marcelo, Associate Category Manager for Avon Skincare, Southeast Asia Cluster and Dr. Uma Santhanam, Senior Manager for Cellular Biology and In-vitro Toxicology from the Avon Research & Development Facility in Suffern, New York.  Ms. Salonga was also part of the panel and she shared the benefits she drew from using the product.

"Wrinkles, dark spots and discolorations make you look older than your really are. Thankfully, I've discovered Anew 360° White. It has brightened and transformed my skin to its most vibrant and gave it a smoother, more youthful glow,” shared Ms. Salonga.

“Anew 360 White goes beyond the usual whitening. It gives you healthy, younger-looking, and vibrant glow that women have always wanted. Its breakthrough Whitality Technology discharges existing dark skin, inhibits all sources of dark skin production, and more importantly, energizes your skin cells giving you that glow from within,” said Ms. Marcelo.

“What makes Anew 360° White distinct from other whitening products is the 360° whitening technology, which enables the skin to whiten and glow from within. The efficacy of the product can be immediately seen after one week when 70% of our women respondents testified a dramatic improvement on their skin’s whitality,” said Dr Santhanam.

“Anew 360° White is another testament of Avon’s impassioned commitment to women. Every great skincare product from Avon is a woman’s skincare wish granted. As the company for women, Avon is attuned to women’s needs and our aim is to make sure that we deliver on those needs,” said Avon Regional Communications Head for Asia Pacific, Louie Migne.

Anew White has turned on the lights on white and skin whitality is the way to go for fairer skin that glows with vitality from within.

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