The “Bisolvon bilis – alis ubo ng Pamilya” Family Day was organized as part of the brand’s efforts to strengthen Bisolvon’s image as the “Family cough medicine” that families can trust through the years. Over time, the brand has been recognized as one of the pioneers in the cough medicine industry, as it has proven its value through the years, already existing for more than 4 decades today (40+ years).
Given this, the event held last July 3 – 5 in the SM Mall of Asia was slated to further establish Bisolvon as the “family cough medicine” by encouraging families to spend quality time bonding with each other through joining the three-day “Bisolvon family day”. In the process, this will thus re-acquaint the doting mom – and – kid pairs to the family brand that is Bisolvon. Through this effort, the brand hopes to forge a strong attachment of the brand’s identity to the idea of being the cough medicine for the whole family.
Apart from this, the event also served as the launch of the quarter – long below – the – line activations of Bisolvon, which will be in the form of school road shows, barangay roadshows, and pharmacy roadshows.