GlaxoSmithKline (GSK), a global leading healthcare company and maker of Panadol® announced the brand entry and launch of the new (paracetamol) Panadol® with Optizorb® in Philippines today. The world’s trusted pain reliever will be made accessible to consumers at pharmacies across the country starting next month.
“Pain is one of the greatest personal, social and economic burdens faced by people around the world,” said John Sayers, President Consumer Healthcare, Asia, Pacific and Latin America, GSK. “Panadol has helped people find pain relief across 85 countries for over 50 years and today we are pleased to bring this leading paracetamol brand to Philippines’ consumers. This is a significant milestone for GSK in line with our global commitment to help people do more, feel better and live longer.”
|The men and woman behind the PH launch of Panadol. GSK released the fastest-acting (5mins!) pain reliever in the market at Manila Peninsula Hotel today. Glad to have witnessed the arrival of a medicine I have come to love and only got to buy in SG or HK previously. Now, each 10's catch cover sells for just P32 SRP! Love it ;) Panadol, beloved in 85 countries p, is finally in the PH market and this iteration is its best one yet|
Panadol® is one of the world’s leading paracetamol-based pain relievers which is sold in more than 85 countries. Last year alone, 15 billion (paracetamol) Panadol® tablets were sold worldwide.
|Panadol 's pitch: It works 5 times faster than the leading paracetamol brand because of the Optizorb technology|
“The brand is testament to our customers’ trust and faith in the product which boasts an extensive scientific research breakthrough such as the Optizorb® technology in our new Panadol® which is the first and only paracetamol product that contains Optizorb®,” added Sayers.
Panadol® with Optizorb® is the only paracetamol brand with the unique Optizorb® disintegration system which allows the release of its medicine in as little as five minutes vs. regular paracetamol tablets. Studies conducted by GSK have proven that 75 percent of people who take Panadol with Optizorb® caplets reach pain relieving levels of paracetamol in the bloodstream significantly faster than those taking other generic pain relieving brands.