Saturday, October 05, 2013


Women drivers in Las Piñas were given an education session in safer driving and car maintenance recently as part of a series of Goodyear Women With Drive workshops making their way around the Philippines to promote road safety.

The Goodyear Hi-PerformanceCenter in Alabang played host to some two dozen female motorists who learned the basics of vehicle and tire care along with tips on responsible driving from the TRSDefensiveDrivingAcademy. The session began with a discussion of vehicle parts that included fluids, electricals, belts, hoses, wipers and tires. A module on driving techniques for wet and dry weather and car maintenance basics then preceded a more practical session which found participants identifying under body parts, observing how engines work and changing tires.

“We are happy to offer these educational sessions to our female customers to give them more confidence on the road,” said GoodyearHi-PerformanceCenter general manager Ling Chua-Peñaloza.

“Ladies who have just earned their driver’s licenses are encouraged to sign up for these free sessions to arm themselves with practical tips on vehicle maintenance and driving. Even seasoned drivers should take a refresher course periodically as well.”

Goodyear’s managing director for the Philippines and ASEAN Distributor Markets, Ron Castro, explained the background behind the Women With Drive workshops: “As part of Goodyear Philippines’s road safety advocacy, we are taking our Women With Drive sessions to more women motorists across the country. We have just completed one for female motorists in Pampanga and will take the workshop to Bacolod in the next few weeks,” Castro said.

“Through community service initiatives such as this, we want to educate motorists to learn to drive more safely and with greater confidence. We hope they will get into the habit of making sure that their vehicles and their tires are road-ready to keep themselves and their families safer. Of course our Goodyear Autocare and ServitekCenters are also at their service, offering high quality auto servicing technology and efficient mechanics to keep their vehicles in tip-top condition.”

As part of the Goodyear Autocare family of service centers, the GoodyearHi-PerformanceCenter in Alabang is equipped with the latest in diagnostic equipment and specialized tools to provide Las Piñas-based consumers with some of the best tire and automotive services available. Customers who walk in receive a complimentary 10-point check on their vehicles by qualified professionals. The center also offers access to a comprehensive range of Goodyear tires at competitive prices.

In its operations, the GoodyearHi-PerformanceCenter is guided by a mission to assure a safer journey for the motoring public, and offers programs geared towards promoting better car maintenance awareness.

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